Matthew Edgar is web consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and non-profits grow through a process of analyzing and improving their website and online presence. He is the author of "Elements of a Successful Website" published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics and technical marketing subjects. You can connect on Twitter @MatthewEdgarCO or on his blog at MatthewEdgar.net.