IA Summit 2017 has ended
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Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
avatar for Alberta Soranzo

Alberta Soranzo

Lloyds Banking Group
End-to-End Service Design Director
London, United Kingdom
Alberta is an incorrigible nomad — born and raised in Italy, she has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. With her team of systems thinkers and service designers, she's looking at shaping the future of financial services and supporting meaningful financial outcomes. Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".

You can find her online on Twitter or LinkedIn. Offline, she's likely to be playing hockey at an ice rink near you.