Alberta Soranzo
Lloyds Banking Group
End-to-End Service Design Director
London, United Kingdom
Alberta is an incorrigible nomad — born and raised in Italy, she has lived in California and now works in London, as Director of End-to-End Service Design at
Lloyds Banking Group. With her team of systems thinkers and service designers, she's looking at shaping the future of financial services and supporting meaningful financial outcomes. Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".
You can find her online on
Twitter or
LinkedIn. Offline, she's likely to be playing hockey at an ice rink near you.