Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Learn More  |  Register  |  Sponsor  |  Join Mailing List  |  Follow Us on Twitter

Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Wednesday, March 22
 

7:30am

Registration Opens
The registration desk will be open throughout the day to register attendees, answer questions, and provide assistance. 

Wednesday March 22, 2017 7:30am - 7:45am
Regency Foyer

8:30am

The Visual Display of Information ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:

WHY
We routinely create visual artifacts to make sense of complicated information. Think Gantt charts. Experience maps. Sticky notes on walls. Data visualizations. We create all kinds of visual models to organize our understanding. And in team settings, these models allow us to communicate and collaborate; maybe you’ve seen the power of someone distilling a really complex idea into a clear concept model, and wished you could bring the same clarity to your work. This workshop can make this dream a reality.

WHAT
For as long as we’ve organized things into stacks (“my pile, your pile”) or arranged things into some continuum (letterforms carved into a clay tablet, sorting kids by height), we’ve used the spatial arrangement of things to assign meaning. Whether we're aware of it or not, we're tapping into a powerful visual language to help us and others understand difficult concepts. But, what is this language we're using? And can it be taught?

In this workshop, Stephen P. Anderson will reveal the basic elements that make up every visual representation ever created. Much like there’s a grammar behind the written word, there’s is a similar grammar behind the visual display of information, that once understood enables you to create clear and concise visual representations of thought. Rather than fall back on the playbook of existing models, you can learn how to create your own visual models.

Best of all, this same approach can be extended into other kinds of external representations, such as creating custom data visualizations or designing novel UIs. And, as we move into a connected world, where information is distributed into the physical environments around us, we can prepare now by having a fundamental vocabulary to describe this spatial arrangement of information.

Together, we’ll explore a disciplined way to think about visual representations, exploring patterns of use and intentional ways to render meaning. Through a series of fun activities, we’ll explore:

• How to effectively choose the right visual encodings (color, shape, iconography, line thickness, transformation) to convey quantity, sequence, or category
• How to convey meaning through the use of arrangement, sequence, shape, boundaries, relationships and various attributes
• How to bring these skills together to create concept models and similar artifacts

Whether on the page, on a screen, or in the immediate space around us, understanding how to derive (and convey) meaning through the arrangement of information is and will become an essential skill for anyone designing information.

WHO
• UX Designers, and product managers
• Anyone who wants to get better at communicating ideas.

At the end of this workshop, you will…
• be able to translate thoughts and ideas into visual representations
• understand the language of visual thinking

Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
| Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?” Between public speaking and project... Read More →


Wednesday March 22, 2017 8:30am - 12:30pm
Cypress

8:30am

Collaborative Information Architecture ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.

In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.

Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.

I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:

- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity

Speakers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities. She is the author of How to Make Sense of Any Mess a book about information architecture... Read More →


Wednesday March 22, 2017 8:30am - 12:30pm
Stanley

9:00am

Introduction to Information Architecture ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
This full day workshop is the ideal introduction to information architecture. Suitable for brand newbies, to those with some IA or UX experience, it covers core concepts and practices that are fundamental to any kind of information architecture work.

The theories and concepts the workshop will cover:

- categorisation theory and how categories work in our brains
- types of classification and when they work or don't
- content modelling
- IA design patterns

The work practices it will include are:

- taking an inventory of your content
- analysing content and learning how different types of content relate to each other
- understanding users and incorporating user research findings in the IA
- card sorting
- actually drafting an information architecture
- testing an IA and labelling

This workshop is technology-neutral. The concepts are applicable to large screen, small screen and everything in between. They aren't just about websites, but anything that involves content, categorisation, labelling and structure.

Takeaways:
Super-practical work practices and experiences to take right back to work

Speakers
avatar for Donna Spencer

Donna Spencer

Maadmob
As a user experience consultant, Donna designs websites, web applications and mobile apps. She has worked with a wide range of client types, including government, telecommunications, insurance, retail, not-for-profit, higher education and many more. In a UX career of over 18 years, Donna has written three books: on information architecture, card sorting and writing for the web. Donna regularly teaches workshops, mentors startups, writes... Read More →


Wednesday March 22, 2017 9:00am - 5:00pm
Tennyson

9:00am

Mapping the Domain: The 5th Academics’ and Practitioners’ Roundtable ($200)
NOTE: This workshop has a FEE of $200. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Over the past several years it’s become increasingly clear that the IA community needs to move beyond being a practice and figure out how to become a discipline.

To explore what this entails, and begin to craft a way forward, we’ve convened a series of Academics’ and Practitioners’ roundtables at IA Summits past. In the 5th year of this community event we will draw together highlights, discoveries, and open questions. Participants will present, discuss, learn, and work collaboratively to generate a capstone that reflects the corpus of work done to date. As a core exercise we will map the different and complementary roles and artifacts that practice and academia bring to the “discipline-ification” of information architecture.

This Domain Map is intended to provide a practical, comprehensible chart of a complex territory. Using processes to include a summary briefing of past Academics’ and Practitioners’ roundtables, lightning talks from roundtable participants, and structured exercises, the group will diagram a crosswalk between the landscape of applied work and the theories and models that are the realm of academics and scientists. The strawman Domain Map will capture the participants’ perspectives on these areas, show connections and gaps, and spark deeper conversations within and outside of the roundtable setting, which will help reveal opportunities to bring information architecture forward as it matures into a discipline.

The purpose of the roundtable is to build channels for dialogue and mutual influence between practitioners and academics – between the work of making and the world of ontology for information architecture.

Learn more about the Academics' and Practitioners' Roundtable at http://reframe-ia.org/index.html.

Speakers
avatar for Keith Instone

Keith Instone

Consultant, Toledo Region Experience Planning
avatar for Andrea Resmini

Andrea Resmini

Jönköping University
Andrea Resmini is a senior lecturer at Jönköping University, in Jönköping, Sweden. Architect, information architect, compulsive reader, pensive writer, videogamer, piano player, Andrea is the author of Pervasive Information Architecture and Reframing Information Architecture, the Editor-in-chief of the Journal of Information Architecture, and one of the hosts of Jam Night. He tweets @resmini.
avatar for Sarah Rice

Sarah Rice

Information Architect, Seneb Consulting
Sarah A. Rice is an information architect with almost two decades of strategy and consulting experience, designing and executing excellent user experiences for a long list of promonent companies.
avatar for Stacy Surla

Stacy Surla

Fellow, ICF


Wednesday March 22, 2017 9:00am - 5:00pm
Plaza A

9:00am

Deep Text: Using Text Analytics to Create New Ways to Structure and Access Information ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Deep Text is a multidimensional approach to text analytics that opens up new ways of organizing and utilizing information. So called unstructured text is actually poly-structured text and Deep Text can discover and create structures that range from traditional taxonomic structures to dynamic clusters of co-occurring terms to views of dynamically defined “sections” of documents. It is an approach that can open up new opportunities for information architecture by providing a rich set of tools.

This workshop will take attendees through the entire process of creating a text analytics platform from how to select the right software for your organization, what resources you will need, how to make the business case, how to develop taxonomies and categorization catalogs or adapt existing information structure resources.

It will also cover a basic iterative development process and a range of types of applications that can be built on this platform. The applications include search, eDiscovery, Business Intelligence, Social Media and Sentiment Analysis and such advanced applications such as Fraud Detection (documents with lies tend to have different word patterns) and distinguishing customers likely to cancel from those merely threatening. We will include multiple case studies of the most exciting new applications and approaches.

Participants will get two major sets of hands-on exercises: developing categorization rules with both pre-selected content and content that they bring to the workshop. The second set of exercises will consist of mapping the techniques covered in the workshop to potential applications that reflect their current needs.

This workshop is based on the recently published book, Deep Text: Using Text Analytics to Overcome Information Overload, Get Real Business Value from Social Media, and Add Big(ger) Text to Big Data

Takeaways:


  • Deep understanding of full range of text analytics software, development, and applications - what works and what does not work. 

  • How text analytics can enrich information architecture and how information architecture can lead to new types of applications that utilize text.


Speakers
avatar for Tom Reamy

Tom Reamy

Founder, KAPS Group
Tom Reamy is the founder of KAPS Group, a group of text analytics and taxonomy consultants and has 20 years of experience in information projects of various kinds.  He has published a number of articles in a variety of journals, and is a frequent speaker at knowledge management, taxonomy, and text analytics conference.  He is the author of a new book on text analytics, Deep Text: Using Text Analytics to Conquer Information Overload, Get Real... Read More →


Wednesday March 22, 2017 9:00am - 5:00pm
Dover

9:00am

Do No Harm: People First Design for Humane Products ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Our lives are increasingly shaped by the technology we use, but people are not a first priority in product design. Other concerns take precedence, and we end up with designs that will yield the highest conversion rate, or interactions that will provide the best usage data. We even have design dark patterns that exploit people for other gains, like the unclosable advertisement, the pre-checked “sign me up” option, the camouflaged unsubscribe link.

Somewhere along the way we stopped prioritizing people in product design. We need to reset, and make caring for people our first principle.

The evolution of technology and design best practices has seen several attempts to reset first principles. Content First is a response to products that are rich in features but lacking in substance. Mobile First is a way to ensure essential content and features work well on mobile devices. In Design for Real Life, Eric Meyer and Sara Wachter-Boettcher encourage us to focus on edge cases rather than avoid them, and by doing so, build better products.

With People First, we look at what might be considered “edge cases” in standard product design. Instead of moving more singular needs and contexts to the margins of our thinking, planning, and decision-making, we focus on them to learn what is most important for everyone. In this way, we move people front-and-center in our design process, gathering insights and understanding that will help us produce products that are powerful and humane.

In this workshop we will present a People First design methodology. Drawing on insights from our work as accessibility consultants, we will teach how to use inclusive user research and accessible user experience to focus product design on people.

What will attendees gain?
• An appreciation of the benefits of focusing on people in product design
• An understanding of the potential harm that can be inflicted by design that does not prioritize people
• The ability to differentiate reasoning based on “People First” thinking
• Practical experience with a range of people-focused research methods
• Practice turning research insights into design decisions that benefit everyone

Wednesday March 22, 2017 9:00am - 5:00pm
Room 3

12:30pm

Lunch for Full Day Workshops
Lunch break for workshops.

Full-day workshops will have lunch served in the hotel as part of the workshop.

Half-day workshops will break for lunch. Workshop participants are free to get lunch in the hotel or at a nearby restaurant.

Local volunteers have complied a list of restaurants and cafés:
Places Near the Hotel: http://www.iasummit.org/venue/
Restaurants: http://www.iasummit.org/venue/food-in-vancouver/
Bars & Cafés: http://www.iasummit.org/venue/drinks-in-vancouver/
 

Wednesday March 22, 2017 12:30pm - 1:30pm
Turner

1:30pm

Interface Patterns for Filtering Information ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Search often reveals too much information. Filtering is a way to rapidly narrow a large information space. It is also a way to reveal important patterns, focus on specific details, and reduce visual noise. This workshop will teach you how design a filtering interface, including choosing filter controls, mapping metadata to these controls, patterns for representing filtered information, and a framework for approaching filtering problems on desktop, mobile, and other technologies.


Takeaways:
A framework for approaching information problems in terms of filtering. A structured process for mapping information to filter controls. A conceptual model for all major elements of a filtering interface: controls, substrate, and objects. A vocabulary of interactions people use to understand information. How interaction can be used to tackle understanding problems with existing technology, as well as how it might be applied to emerging technology such as augmented reality.

Speakers
avatar for Karl Fast

Karl Fast

Director of Information Architecture, Normative
Karl Fast is the Director of Information Architecture at Normative, a software design studio in Toronto. He is formerly a professor of user experience design at Kent State University. His work focuses on designing for a world with abundant information. Karl is a founding member of the Information Architecture Institute and the co-author, with Stephen Anderson, of the forthcoming book Design for Understanding. He lives with his family in... Read More →


Wednesday March 22, 2017 1:30pm - 5:30pm
Stanley
 
Thursday, March 23
 

7:30am

Registration Opens
The registration desk will be open throughout the day to register attendees, answer questions, and provide assistance. 

Thursday March 23, 2017 7:30am - 7:45am
Regency Foyer

8:30am

From Strategy to Structure (and Back Again) ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
The products and services you design should address the needs of your organization — and of society as a whole. As a designer of information environments, you need to think beyond the user interface to the underlying structures that bring order and coherence to the artifacts people interact with.

This hands-on workshop re-casts the fundamentals of information architecture in light of our volatile, uncertain, complex, and ambiguous world. We will explore the space that exists between purpose and form, using tools that can help you make better design decisions.

The workshop is structured in three parts divided by two brief hands-on exercises. However, this is not a rigid structure: The workshop is set up to be a conversation focused the attendees' interests. There are no slides; instead, I will lead participants through a series of ideas and concepts by drawing diagrams live using an iPad Pro. This format is more engaging and interactive than traditional slides.

Takeaways:
- You'll learn how to bridge that strategy to semantic structures that inform coherent UIs
- You'll learn how pace layering can help you create information environments that better stand the test of time
- You'll get a refresher on the essentials of conceptual modeling

Speakers
avatar for Jorge Arango

Jorge Arango

Partner, Futuredraft
Jorge Arango is an information architect with over 20 years of experience designing digital products and services. He is a partner in Futuredraft, the experience design consultancy that solves complex problems using co-creation throughout the design process. He is based in the San Francisco Bay Area. | | Jorge is a frequent speaker at global UX conferences. He is a co-author of Information Architecture for the Web and Beyond, the fourth... Read More →


Thursday March 23, 2017 8:30am - 12:30pm
Plaza C

8:30am

Designing and Building Taxonomies ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
A good taxonomy is one that meets the needs of its users. A great taxonomy is one that also anticipates the future needs of its users and the long-term goals of the organization for which it is being designed. There are a lot of considerations that go into designing a successful taxonomy, such as the business goals of the organization, the needs of end users, the needs of internal stakeholders, the technical systems at play, government or financial compliance issues, budget cycles, marketing goals, and more! This is true for e-commerce, government, portal, and other information-rich projects.

This workshop will cover the basics of designing and building successful taxonomies. The content is based on hard-won lessons working with many different taxonomies and organizations.

This workshop will include:
  • What taxonomies are
  • A taxonomy taxonomy: An overview of the terms and concepts used in taxonomy and ontology design and building
  • Taxonomies in the wild: The roles that taxonomies play in real-life scenarios
  • Where to start and how to execute your taxonomy project: Gathering requirements, how to design your taxonomy, how to build your taxonomy, how to test and measure your taxonomy
  • The role of governance, training, and maintenance: How to plan for long-term success of the taxonomies.

Takeaways:

Participants will walk away with a rich understanding of taxonomies and the process for designing and building them. This will be a hands-on workshop which will allow participants to experience first hand many of the details that go into the whole process. At the end of this workshop, participants will be more than ready to attend the afternoon’s taxonomy workshop, More Than Words: Enterprise-Level Taxonomy and Content Architecture with Michele Jenkins and Stephanie Lemieux.

Speakers
avatar for Gary Carlson

Gary Carlson

Principal, Factor
Gary Carlson helps companies boost revenue, increase customer satisfaction, and improve efficiency through well-executed information and knowledge management initiatives. With over 20 years of experience as a taxonomist, consultant, and information architect, Gary collaborates closely with clients to develop the kind of information infrastructure that can deliver business success and a more positive user experience.
avatar for Rachel Price

Rachel Price

Information Architect, Factor
Rachel Price is an information architect and user researcher with a mission to unite the worlds of user experience, taxonomy, and content into one human experience universe. As a partner at Factor, she approaches taxonomy design and enterprise IA with a user researcher’s eye for keeping the humanity of users at the forefront of her work. Rachel has worked on projects for clients including Adobe, Backcountry, General Mills, MOM Brands, and... Read More →


Thursday March 23, 2017 8:30am - 12:30pm
Plaza B

8:30am

Mapping Experiences: From Insight to Action ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people’s lives.

The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth. You’ve may have encountered some of the various approaches already in use – customer journey maps, service blueprints, experience maps, and more.

This workshop introduces the concept of “alignment diagrams,” a category of diagram that includes a range of visual tools to inform strategy. You’ll learn fundamental principles of mapping and have the chance to apply them in hands-on exercises.

Takeaways:
• Distinguish between different diagram types and select the most appropriate ones
• Understand how to visualize customer insight effectively
• Lead conversations about creating value and informing strategic decisions

Speakers
avatar for Jim Kalbach

Jim Kalbach

Head of Customer Success, Mural.ly
Jim Kalbach is a noted author, speaker, and instructor in customer experience, design, and strategy. He is currently Head of Customer Success at MURAL, a leading digital whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. Before returning to the U.S. in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He... Read More →


Thursday March 23, 2017 8:30am - 12:30pm
Plaza A

9:00am

Human-Centered Design and IA (Benefiting the Information Architecture Institute) ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Design thinking. Service design. UX design. These are all hot topics at the moment and in our workshop we’ll explore what they are and how they come together under the umbrella of Human-Centered Design (HCD). We’ll also explain how IA relates to all these forms of design, why it’s so important to them and provide hands-on practical exercises so you can discover the impact IA can make.

Part 1: Human-centered design

• A new hot topic, but why now?
• HCD: the theory and the practice
• HCD as a design philosophy (The common thread between design thinking, service design and UX)
• At-a-glance: Design thinking, Service design and UX design

Part 2: Complexity

• Systems and ecosystems
• Simplicity and complexity
• Indeterminacy

Part 3: HCD and IA

• IA at-a-glance: Bounded, cross-channel and poetic IA; IA as meaning-making
• Complexity and HCD: A role for IA in HCD
• How can IA help Design thinking, Service design and UX design?

Part 4: HCD ethics

• Recap: HCD…why now?
• Ontological ethics (the designer in the design)
• How can IA help: visibility, traceability, accountability, and sustainability

This workshop is brought to you by the Information Architecture Institute. All proceeds, after cost, from this workshop will go towards supporting the Information Architecture Institute. What you’ll get:

• A solid introduction to IA, HCD, Design thinking, Service design and UX design
• A strong conceptual framework for tackling complex problems
• Exposure to some of the leading thinking on IA
• An understanding of both why and how to design for people- and society-first
• Hands-on, practical experience
• …and a really fun day

Take aways:

• All presentations in .pdf format
• Further self-study reading lists
• Directions to free tools kits, techniques and theory
• Templates to assist with design research, strategy, crafting and critique

Speakers
avatar for Terence Fenn

Terence Fenn

Firma
Terence lectures undergraduate and post-graduate courses in HCD, Design Thinking and UX at the University of Johannesburg, South Africa. He has a Masters in Design Education and for his sins, a second one in Information Technology, and, over 15 years’ experience in tertiary design education. In addition to public speaking on design issues Terence has published over 15 academic papers on related themes. In his professional life, Terence is... Read More →
avatar for Jason Hobbs

Jason Hobbs

Firma
Jason is the co-director of Firma, an HCD design consultancy based in Johannesburg, South Africa. He lectures at the University of Johannesburg and publishes his research through the same organization. He’s been practicing IA and design in many forms for the past 18 years and frequently presents and conducts workshops around the world. Jason is the current Director of Education on the Board of the IA Institute.
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group (TUG)
Dan Klyn teaches, writes about and practices information architecture. He lives and works in the place that he’s from (Michigan, United States), and the focus of his consulting firm, The Understanding Group (TUG), is to help make information environments and places made of information that are good for people. In April of 2016, Dan began serving a 2-year term as President of the Information Architecture Institute.


Thursday March 23, 2017 9:00am - 5:00pm
Brighton

9:00am

Design Teams Are a Design Exercise: How to Build, Inspire, and Keep Design Teams (Happy) ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
We believe that bringing design attention to the context of design teams and design leadership is critical for the success and sustainability of our practice and industry. At a time when our ways of working, our design remit and materials change, we need to pay attention to supporting and growing our teams to successfully embrace these new challenges. As organisations continue to value the importance of design, more and more companies act on the need to establish a design team. These teams have specific needs to thrive in an organisation and to create value for the business and users as well as happy designers.

In this workshop, open to everybody, but aimed primarily at senior practitioners, team leaders, new managers and managers new to design, we will share our learnings and the techniques we have developed over the years.

The workshop is structured as a series of short lecture-type modules on:
- leadership styles
- building vs inheriting a team
- hiring
- culture and fit
- team structure
- motivation
- retention
- conflict resolution
- skills assessment
- skills development
- mentoring/coaching
- letting go (post exit-interview)

Modules will be interspersed with practical exercises, to reinforce the notions demonstrated — attendees will start collaborating from the get-go, with groups forming fictional organizations that will be the backbone of the exercises they will participate in.

Takeaways:
- Understand the traits of an effective design team
- Learn about different leadership styles and management strategies
- Learn how to hire, motivate and keep design teams happy
- Take-away methods to assess team members' skill sets and structure

Speakers
avatar for Martina Hodges-Schell

Martina Hodges-Schell

Associate Director, Pivotal Labs
Martina setup and leads the product design and product management practices at Pivotal Labs, London. She helps start-ups and enterprises establish more user-centred, lean and agile design practices and product innovation skills. In her practice she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology and design. She facilitates the cultural and organisational change required to... Read More →
avatar for Alberta Soranzo

Alberta Soranzo

End-to-End Service Design Director, Lloyds Banking Group
Alberta is an incorrigible nomad — born and raised in Italy, she has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. With her team of systems thinkers and service designers, she's looking at shaping the future of financial services and supporting meaningful financial outcomes. Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice... Read More →


Thursday March 23, 2017 9:00am - 5:00pm
Kensington

9:00am

Participatory Service Design: Stop Designing for People and Start Designing with Them ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.


Workshop Description:

When we design user experiences, it’s common to work directly with users during early user research and later to evaluate designs through usability testing. All too often, the design work in between– generating ideas and exploring solutions– is conducted in isolation from our users. In these cases, we lose the opportunity to discover the most valuable solutions, and more importantly, the ability to ensure that our users are truly empowered by our designs!

Participatory & service design methods bring users into the heart of the design process-- empowering them to be active participants in the creation of products, services, and experiences for themselves. When we move beyond the practice of designing for people and instead design with them, the outcomes are more innovative, human centered, and meaningful.

Participatory service design methods that we’ll cover in this workshop help designers:
  • Better understand our users’ unspoken needs, which may go uncovered by other forms of user research
  • Develop deeper empathy for our users and a richer understanding of their holistic experiences
  • Bring focus to the pain points that have the greatest impact and generate awareness for the opportunities that might otherwise go undiscovered
  • Generate a larger, more useful, and more innovative pool of potential solutions than a design team working alone
  • Reconcile users’ behaviors (what users say they do vs. what they actually do) and the most valuable opportunities (what users say they want vs. what they actually need) 

In this workshop, participants will engage in hands activities to learn:
  • Core concepts in participatory design and service design - and how they intersect
  • How to use participatory service design methods, including hands-on opportunities to try out fundamental tools and exercises
  • How to choose activities, frame design prompts, and facilitate participatory service design activities with users to generate the best results
  • How to use the outputs of these activities to create actionable insights

Thursday March 23, 2017 9:00am - 5:00pm
Room 5

9:00am

Rapid Cross-Channel Prototyping ($650)
NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
In this one-day hands-on workshop, you’ll learn how to rapidly prototype products and services as part of a complex cross-channel ecosystem.

Whether you work with websites, apps, wearables, or ambient devices, the workshop provides you with a system-wide, strategic perspective over the role of actors, tasks, channels, and touchpoints in an ecosystem, and introduces you to methods and techniques to quickly identify how to break down wicked problems and nonlinear set of interrelated activities into a cohesive and design-friendly process: how to map an ecosystem, how to elaborate a consistent information architecture, strategize a pervasive approach to serve as the foundation for successful experiences, and how to identify opportunities and challenges to be turned in design interventions.

This is an intermediate-to-advanced workshop that contains little exposition and lots of perspiration: you’ll sketch and diagram your way through a real-world case prepped up to challenge and inspire you, teach you how to reframe traditional design requirements for complex problems, work your way through ecosystems, and produce meaningful artifact-level deliverables.

Take-aways include: an understanding of cross-channel ecosystems and the centrality of actors; methods to quickly identify and map core tasks, touchpoints, seams and channels; a process for transforming system-level information architectures into context- or touchpoint-specific individual artifacts that deliver consistent user experiences. You will also learn how to collect and combine individual actor paths into a coherent ecosystem map, how to turn that map into a design space, and what is the role of channels in making your experiences resilient.

No computers will be harmed in the course of the session: bring your faithful sharpie, we’ll provide markers, paper, bluetack, and all the wall space we need to foster discussion and instigate joy.

Takeaways:
Understand the logic and nature of cross-channel ecosystems
Acquire an actor-centered view of experiences
Learn to identify and map core actors, their tasks and paths, touchpoints, and seams
Learn how to create and use channels for systemic insights
Transform system-level information architecture into context- and touchpoint-specific insights for better user experience

Speakers
avatar for Andrea Resmini

Andrea Resmini

Jönköping University
Andrea Resmini is a senior lecturer at Jönköping University, in Jönköping, Sweden. Architect, information architect, compulsive reader, pensive writer, videogamer, piano player, Andrea is the author of Pervasive Information Architecture and Reframing Information Architecture, the Editor-in-chief of the Journal of Information Architecture, and one of the hosts of Jam Night. He tweets @resmini.


Thursday March 23, 2017 9:00am - 5:00pm
Lord Byron

12:30pm

Lunch for Full Day Workshops
Lunch break for workshops. 

Full-day workshops will have lunch served in the hotel as part of the workshop. 

Half-day workshops will break for lunch. Workshop participants are free to get lunch in the hotel or at a nearby restaurant. 

Local volunteers have complied a list of restaurants and cafés:
Places Near the Hotel: http://www.iasummit.org/venue/
Restaurants: http://www.iasummit.org/venue/food-in-vancouver/
Bars & Cafés: http://www.iasummit.org/venue/drinks-in-vancouver/
 

Thursday March 23, 2017 12:30pm - 1:30pm
Turner

1:30pm

Planning for Strategic Design (SOLD OUT)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
In response to a manager’s query about how to plan products, Alan Kay famously remarked “the best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. If we hope to practice information architecture, content strategy, and user experience successfully in an era of rapid change, connected ecosystems, and disruptive innovation, we must get better at planning.

To start, we must let go of “the plan” and embrace a dynamic way of planning that’s social, tangible, agile, and reflective. We must engage our colleagues in business and technology to align use cases, prototypes, and roadmaps with culture, governance, and process. In order to design sustainable products, services, and experiences, we must also design the context.

In this workshop, we’ll mix presentation and conversation with “planning together” exercises that invite us all to share stories, solve problems, and invent better tools for strategic design.

Along the way, we’ll cover:

* The relationship between strategy, architecture, design, and planning.
* Why planning is central to information architecture and content strategy.
* How to integrate planning with Agile, Lean, and Design Thinking practices.
* Tools and methods for individuals, teams, and cross-functional collaborations.
* How to make a business case for planning and strategic design.

As we strive to make sense of self-driving cars, conversational interfaces, machine learning, and the Internet of Things, it’s never been more vital to think expansively about how we might organize the future. Fortunately, since planning is a skill, we can improve. That's the goal of this workshop: to get better at planning and strategic design by making planning visible.

Takeaways:
* The relationship between strategy, architecture, design, and planning.
* Why planning is central to information architecture and content strategy.
* How to integrate planning with Agile, Lean, and Design Thinking practices.
* Tools and methods for individuals, teams, and cross-functional collaborations.
* How to make a business case for planning and strategic design.
* Who (which roles and departments) should be involved in planning.
* How to get better at estimating cost, time, and risk.
* How to plan while simultaneously implementing.
* When you should be willing to change goals, objectives, and metrics.

Speakers
avatar for Peter Morville

Peter Morville

Semantic Studios
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South... Read More →
avatar for Kit Seeborg

Kit Seeborg

Kit Seeborg is nationally recognized for her extensive work in digital media, communications, content production, publishing, and distribution. She guides companies and individuals from start to finish in content creation and distribution over multi-channel media platforms: video, audio, mobile, social, interactive, and web. | | Kit is the Content Strategist for Sovos Compliance, a global software company specializing in regulatory and... Read More →


Thursday March 23, 2017 1:30pm - 5:30pm
Plaza A

1:30pm

More Than Words: Enterprise-level Taxonomy and Content Architecture ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
Taxonomy is more than navigation labels or list of topics; it is a set of organizing principles that define how content is structured, delivered and measured. Too often, systems are designed in a vacuum, unaware of other sources of content and structures developed elsewhere in the organization, making it difficult to later harmonize content or gather analytics and insights from across the enterprise. As content and channels continue to sprawl, findability and consistency are no longer a nice-to-haves. From product data to digital assets, common structures are waiting to be discovered and exploited by the savvy information architect.

This workshop teaches taxonomy development ideas that consider them not as a standalone structures for a single website or system, but as part of a unified enterprise content architecture. Learn how to harmonize between the needs of data management, marketing, and end users in building vocabularies, as well as what to do when those needs don’t align.

The workshop will cover:
  • Quick recap of taxonomy fundamentals (for those not in the morning taxonomy workshop)
  • Different kinds of taxonomies in the enterprise (marketing vs. data)
  • Enterprise content strategy as the unifying layer for IA
  • Domain modeling
  • Enterprise taxonomy methodology
  • Taxonomy harmonization approaches

You’ll see concrete examples of how 3 different organizations – a greeting card company, a non-profit media company, and a consumer goods manufacturer -- harmonized taxonomy across a number of diverse systems that support multiple functions, from creative to reporting.

Takeaways
Participants will have a better understanding of:
  • The philosophy of enterprise content architecture
  • How to turn a siloed taxonomy project into an enterprise taxonomy project 
  • The importance of respecting enterprise data standards in IA design for future interoperability & business intelligence
  • How & when to use domain models in design
  • Ways to harmonize different taxonomies together
  • How taxonomy can tie together content from multiple sources in content delivery

Note:
This workshop assumes participants have a basic understanding of taxonomies. Though this is a standalone workshop, for those wanting a fuller education in basic taxonomy design principles we recommend also taking the "Designing & Building Taxonomies" morning workshop. 

Speakers
avatar for Stephanie Lemieux

Stephanie Lemieux

President, Dovecot Studio
Stephanie is the president of Dovecot Studio -- a boutique firm specializing in information architecture -- where she helps a wide variety of clients such as Nickelodeon, General Mills and the United Nations find happiness and good user experience through taxonomy. Stephanie has been working in the information management industry for nearly a decade, helping create strategies and content structures to support faceted search, digital asset... Read More →


Thursday March 23, 2017 1:30pm - 5:30pm
Plaza B

1:30pm

Web Analytics for IA and UX Professionals ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
People responsible for the user experience, information architecture and design of websites increasingly need to find ways to incorporate qualitative data and analytics into their process alongside user research. The great thing is that in today's world even the smallest businesses have a wealth of information readily available to them but much of the information about analytics is intended for marketers and business owners, leaving designers to wonder what part of analytics applies to their work. If you know where to look, analytics tools can help you learn what your users are thinking and expecting from your website. In this four-hour workshop, you will learn what analytics tools to use, what reports to check and when, and how to use this information to improve the user experience of your websites and applications.

Takeaways:
-- Setup tracking code for key tools that can help you track and measure user behavior on websites and applications
-- Know what analytics tool exist, how these tools can be used, what types of information are available, and what questions various tools can help you answer
-- Understand how the tools can help in the areas where design and user experience overlap with development, marketing, product, and more.

Speakers
avatar for Matthew Edgar

Matthew Edgar

Technical Marketing and Web Analytics Consultant, Elementive
Matthew Edgar is web consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and non-profits grow through a process of analyzing and improving their website and online presence. He is the author of "Elements of a Successful Website" published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics and technical marketing subjects. You can connect on Twitter... Read More →


Thursday March 23, 2017 1:30pm - 5:30pm
Plaza C

1:30pm

Making Your Work More Human: An Empathetic Research Workshop ($350)
NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
We all want our designs to be more human, but how do you bring a user-centric approach to your IA work?

In this fun, interactive workshop, you’ll understand how to bring an empathetic approach to your projects.

You’ll acquire pragmatic, common-sense tools that anyone can use to learn more about their users and make their designs more human.

In this interactive workshop you will learn:
  • What is empathy and why it’s important;
  • A framework for understanding when and under what circumstances to conduct empathetic research and other types of research;
  • A set of simple tools that anyone can use to become more empathetic, regardless of your background;
  • Tips for shifting to user-centric thinking;
  • Structuring your research according to whether you have some budget, a lot of budget, or zero budget, as well as recruiting tips.

By the time the workshop is over, you’ll have conducted a mini research session that helps you gain empathy for others, plus an understanding of how this empathy can improve your designs.

You’ll leave with practical tools you can immediately use in your own work.

Speakers
avatar for Krispian Emert

Krispian Emert

Voracious reader, proud mom, music fanatic, and bass player -- I have many passions  --  but above all, I absolutely love working in the field of user experience! I have been crafting user experiences since 1997. I've worked in award-winning agencies, and for some of the world’s top brands, including Microsoft, The NFL, ING, and Toyota. These days, I consult in user research and UX strategy. I am keen to improve the discipline... Read More →


Thursday March 23, 2017 1:30pm - 5:30pm
Windsor

5:30pm

First-timers Orientation
A brief but informative session that will give you an overview of the IA Summit and offer some tips on making the most of the conference.

Volunteers
avatar for Bibiana Nunes

Bibiana Nunes

Sr Manger eCommerce, adidas Group

Thursday March 23, 2017 5:30pm - 6:00pm
English Bay

6:00pm

Opening Reception
The IA Summit's social calendar kicks off with a casual opening reception high atop the Hyatt Regency. Please join us to network with fellow conference attendees, reconnect with former colleagues and friends, and take in the spectacular view. 

Thursday March 23, 2017 6:00pm - 8:00pm
Stanley

8:00pm

First-timers Dinners
* Advanced sign-up is required. * 

If you are attending the IA Summit for the first time, we invite you to sign up for one of our first-timer dinners. Each dinner is hosted by two well-known members of the community to welcome you. The dinners are a great way to meet other first-timers and hear from some Summit veterans. We've selected a variety of local restaurants, so you're sure to find one to your taste within walking distance.

The reservations are made and all you have to do is cover your food and drinks. But space is limited, so sign up now! https://www.eventbrite.com/o/ia-summit-2017-12973150790

Volunteers
avatar for Bibiana Nunes

Bibiana Nunes

Sr Manger eCommerce, adidas Group

Thursday March 23, 2017 8:00pm - 10:00pm
Vancouver Restaurants
 
Friday, March 24
 

7:30am

Registration Opens
The registration desk will be open throughout the day to register attendees, answer questions, and provide assistance. 

Friday March 24, 2017 7:30am - 7:45am
Regency Foyer

8:45am

Welcome to the 2017 IA Summmit
Conference introduction and welcome by the IA Summit's three co-chairs. 

Captioning provided by Mad*Pow.  

Volunteers
avatar for Dave Cooksey

Dave Cooksey

saturdave
Co-Chair of IAS17
avatar for Susan Mercer

Susan Mercer

Principal User Researcher, Insulet Corporation
avatar for Marianne Sweeny

Marianne Sweeny

Daedalus Information Systems
A deep passion for technology, accompanied by a complete ineptitude at programming, brought Marianne Sweeny to search engine optimization.

Friday March 24, 2017 8:45am - 9:00am
Regency C/D

9:00am

Opening Keynote: Ranch Stories
What I’ve learned about UX Design from buying a farm.

Five years ago I sold my house in Silicon Valley and moved to an old farm deep in agricultural country. As a city boy, it was all new to me, but I was most surprised to discover how much the new lessons of farming paralleled the important lessons of interaction design. This talk will give you some useful insight into your job by presenting some remarkable insight into the farmer’s job.

Captioning provided by Mad*Pow.   

Speakers
avatar for Alan Cooper

Alan Cooper

Co-founder, Cooper
Alan Cooper co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design. He is also the author of the books About Face: The Essentials of Interaction Design (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. Widely recognized as the “Father of Visual Basic," Alan also created the goal-directed... Read More →


Friday March 24, 2017 9:00am - 9:45am
Regency C/D

9:45am

Résumé & Portfolio Review Booth (Sign up required)
This session limited is to 7 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living.

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Friday March 24, 2017 9:45am - 10:15am
Balmoral

9:45am

Morning Coffee

Join us for a morning break featuring coffee and tea plus savory morning snacks—the perfect time to socialize and network.

The registration desk, sponsor tables, jobs board, and portfolio review booth will all be open during the break. 


Friday March 24, 2017 9:45am - 10:15am
Regency Foyer

10:15am

What's The Point of IA?
What’s the role of the IA in a world that’s seen Brexit, President Trump and an erosion of trust in facts and experts?

IA has always been focused on ‘meaning’ as well as the arrangement of parts to build systems. And meaning has a point of view. When an IA makes a choice we shape the choices available to our audiences. From the “tags” in our controlled vocabulary to the shape of our information architecture, we often decide what’s significant. We can control the visibility of concepts. We can write things in and out of existence. Whether our users are human or digital, we wield power and influence.

That sounds pretty heavy. I’ll lighten things up and make them more memorable with four jokes and a magical experiment.

I’ll share a practical framework for understanding where and how IAs can have an impact. I’ll talk about where and how human curation and information seeking fit in an organisation known worldwide for our impartiality and editorial quality. I’ll talk about the power of language to shape reality.

IA is an expression of values and a coercive activity - we create worlds and force users to adopt certain perspectives. We can empower users or nudge them to adopt new ways of seeing the world. But only if we’re effective. I’ll share how we’ve trying to make sure that information architects are useful.

How do you move IA out of theory or concepts into having the necessary and practical impact on the rest of the user experience it should? How do you design and build information architecture in a world of MVPs and larger, complex interconnected systems? What’s the point of information architecture?

This engaging and thought-provoking talk presents a practical model for evaluating ‘what’s most important’ for the IA and looks at the power we have and the responsibility we inherit because of it.

Speakers
avatar for Dan Ramsden

Dan Ramsden

Creative Director for User Experience architecture, BBC
As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences. Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies... Read More →


Friday March 24, 2017 10:15am - 11:00am
Regency C

10:15am

AI for IA's: Machine Learning Demystified
What is machine learning? Is IA relevant in the age of AI? How can I take advantage of cognitive computing? Learn the basics of these concepts and the implications for your work in this session. The speaker will give examples of machine learning use and will discuss the challenges inherent in in AI.

Speakers
avatar for Carol Smith

Carol Smith

Sr. Design Manager, IBM
Carol Smith is a business-minded designer who challenges teams to make informed decisions. In her 16-year user experience design career she has successfully led projects for large corporations, government agencies and non-profits. | Carol earned her M.S. in Human-Computer Interaction from DePaul University. She is Senior Design Manager for IBM where she manages a team of designers creating and improving Watson products including Watson... Read More →


Friday March 24, 2017 10:15am - 11:00am
Regency D

10:15am

The State of UX: Industry Trends & Survey Results
What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn. Expect a few surprises and join the discussion.

Speakers

Friday March 24, 2017 10:15am - 11:00am
Regency E/F

11:15am

Intentionally Intensional Information Architecture
Information architects know all about categories—but how do categories
get made? How do we decide what to put in them? We have plenty of ways
to make sense of information messes, ways that would be largely
recognizable to thinkers from centuries ago. What methods exist which
are only feasible with the help of a computer? Moreover: why would we
want to use them?

Saving time and manual labour is nice and all, but not nearly as
interesting as an entirely new dimension of capability. That dimension
is intension—yes, with an 's'. Categorization is a form of
extension. Intension is categories turned inside out.

The problem with systems of categories—taxonomies, ontologies,
navigational structures and the like—is that they are often only
tenuously informed by the things they are meant to categorize. This
leads to information resources being shoved into categories which they
barely fit, or worse: the dreaded "Misc." category.

What if, instead, we could begin with an amorphous mass of content,
and then mine it, in bulk, for structure? What if, in successive
operations, we could attach structure to the content, and then
structure to the structure? What if we could then analyze that
structure, not only to show us how well our taxonomies fit, but also
show us ways of partitioning the content that we didn't even think of?

The purpose of this talk is to show you how you just might go about
doing that (hint: semantic web), and what the results are. We'll start
with a content scrape of a real website, and end with a new structure,
showcasing new possibilities for organizing, navigating, and
experiencing content.

Speakers
avatar for Dorian Taylor

Dorian Taylor

Maker of toys and diversions


Friday March 24, 2017 11:15am - 12:00pm
Regency C

11:15am

Intelligent Guides: Architecting Systems for Context-driven Interactions
Imagine an information system that can support pathways driven entirely by current context. Pathways that are directed by human actors, determined by the arrangement of data and the relationships between objects, and dynamically created at the moment of interaction. A system that creates meaning through the application of acquired knowledge. An intelligent guide.

How might we architect systems that supports this free-roaming? How do we think about transient information architectures and containers for experiences that are only defined in the moment?

Considering informations systems and theory, the worlds we create, inhabit and navigate, and a case study looking at commercial application, this session will explore our interactions within those systems, how we manage transience through data and information architectures and how we might effectively design those systems - to create experiences based on the relationship between context and content.

Speakers
avatar for Tim Caynes

Tim Caynes

Principal Designer, Foolproof


Friday March 24, 2017 11:15am - 12:00pm
Regency D

11:15am

The Future of Voice Design: How You Can Get Started
* This presentation was written up in an article on UX Booth. Check it out here: http://www.uxbooth.com/articles/the-future-of-voice-design/. * 

Voice User Interfaces are on the rise. Consumer products like Google Home and Amazon’s Alexa are proof that voice is a medium that will be important in our future. Knowing how to design well for this growing medium will be an integral part of the growth of products and applications that will shape the ways we communicate with our devices.

Many of you are already Content Strategists, User Experience Designers/Researchers, and Information Architects - your core design skills are incredibly important to the Voice User Interface design process, and in fact, make you well poised to enter this field as it grows. I’ll cover how designing for voice pulls on the same core skills as other types of UX and Interaction design, as well as key differences to consider and build skills in. After this talk, you can expect to leave with an understanding of what VUI design is, how your skills translate to it, how the VUI design process works, and what you can learn more about to enter the field and design VUIs yourself.

Speakers
avatar for Brooke Hawkins

Brooke Hawkins

Brooke Hawkins is a Voice User Interface Designer at Emmi, a healthcare technology company based in Chicago. Her work includes designing automated outbound systems to make it easier for patients to take action in their healthcare, like scheduling appointments, learning about their health conditions, and getting important information to their providers. She's also a member of the SpeechTEK community, a conference that occurs annually bringing... Read More →


Friday March 24, 2017 11:15am - 12:00pm
Regency E/F

12:00pm

Lunch
Lunch break for all attendees.

A number of tables will have an assigned topic to foster conversation. Look for tabletop signs of the following topics:
  • First-timers
  • Independent Practitioners
  • Agency Practitioners
  • In-house Practitioners
  • UX / IA of One
  • Managers
  • UX / IA Educators
  • Mentoring
  • Diversity & Inclusion

* Note: If you reported a dietary restriction when registering, special meal tickets will be inside your badge. If not, please talk to one of the members of the organizing committee. *

Friday March 24, 2017 12:00pm - 1:00pm
Plaza and Georgia Ballrooms

1:15pm

Designing for the 100%
"Designing for everyone means designing for no-one".
"You can't design for more than 4 personas."
"You have to make choices who this is for."
And then I had to make websites for everyone who had an electricity or gas account.
Or ever got sick.
Or had a credit report. Now what?

After three runs on these crazy briefs, I'd like to share my strategies and experiences for what I call 'Designing for the 100%'. What is achievable, what is totally not, some other amazing examples of this out there, and what in the end really matters when taking this on.

Speakers
avatar for FJ van Wingerde

FJ van Wingerde

Specialist in UX, ShriekShriek LLC
Having started as a software developer of user interfaces, 20 years later I am a User Experience and Product designer, leader, and strategist. I have worked on sites and apps for telecommunications, healthcare, automotive, energy, and most recently in consumer finance. I still love solving the puzzle of how to make something so usable it first delights and then gets out of the way, as much as when I started in this field.


Friday March 24, 2017 1:15pm - 1:35pm
Regency C

1:15pm

Teachers vs Robots: Information Architecture and Assistive Artificial Intelligence
Information workers face being replaced by artificial intelligence just as many types of workers face being replaced by robots. We are told that machines can work faster and better and cheaper than humans, and in some ways they already are: robots are writing simple articles for the Associated Press, for example. There is still time to make the case for humans, however, and information architects are uniquely positioned to lead in the development of ethical technologies that augment and empower us rather than replace us. 

This session will illustrate the role information architects can play in advocating for humans by presenting a case study in the development of a learning technology. Writing teachers face a serious threat from machines capable of scanning student essays and giving automated feedback - machines that can seemingly replace them. The speaker will make a case for why these machines can’t effectively replace human teachers and demonstrate how he helped build an app with teachers that actually had the potential to help students improve. He’ll illustrate how information architecture guided that process from requirements gathering to deployment and how understanding teacher data needs made it easier to develop tools to augment their work. With machine assistance and well-designed displays, the app could provide teachers with analytics and insights about where they could make timely, precise, evidence-based interventions that would have the greatest impact for students.

From this case study, the speaker will offer some generalized principles for information architects that can help them study human knowledge work and guide the development of ethical machines to augment that work. Information architects are best qualified for understanding and describing the relationships between humans and information, and if we don’t work toward supporting and augmenting humans, it won’t be long before we’re working for - not with - our robots.

Speakers
avatar for Michael McLeod

Michael McLeod

VP, Design, Development and Support, Eli Review
My background is in education, with degrees in English and in teaching, but I traded a classroom of my own for a career in #edtech and UX that allows me to work with other teachers and design products with them and their students that have the potential to make a real difference.


Friday March 24, 2017 1:15pm - 1:35pm
Regency D

1:15pm

Scales and Practices of Usability Testing in the Newsroom
Working in the news cycle often leaves little time to design different iterations of story ideas, and even less time to test them with a readership audience.  But as the author or designer, and as a media outlet which provides a public service like WNYC at New York Public Radio, there is a responsibility to know how a public audience might understand and engage with our stories. This is a presentation on the design methods used for testing comprehension and clarity of story visuals and interactive projects in the WNYC newsroom. Whether visualizing data that supports a story or building a new tool that will help people be more informed, getting feedback from those not familiar with the content displayed is crucial in understanding how to better our work. The presentation will walk through two scales of testing, the first being a rapid scale of daily news and the second as a larger scale news project. The two scales of projects will show how design research methods in observation, listening, and questioning may be utilized to conduct a usability test, as well as how to see patterns and summarize findings to iterate on visuals produced.

Speakers
avatar for Clarisa Diaz

Clarisa Diaz

Designer, WNYC - New York Public Radio
Clarisa Diaz is the interaction and graphic designer for the WNYC Data News and Journalism team. She is a former Fulbright Scholar in Architecture and practices interdisciplinary ways of designing tools for services, including work with the Queens Museum, NYPL Labs, and various nonprofit organizations.


Friday March 24, 2017 1:15pm - 1:35pm
Regency E/F

1:45pm

Language Arts for the Lizard Brain: Vocabulary Design for the Predictably Irrational
Because we use all use language proficiently every day, we tend to assume we know how it works. Sometimes we’re even right! When designing communication systems for others, however, we frequently run into wild discrepancies between what we expect our users to understand – and what our users actually understand.

One culprit of this understanding gap is the set of assumptions our always-on, automatic cognition systems make about what we see, experience, and read. By understanding how these systems work – and what sometimes makes them work against us – we can learn to make smarter recommendations for user-facing design vocabularies that not only technically “work,” but that also help us better facilitate user, experience, and business goals for our clients. 

This talk will draw on recent cognitive sciences research in perception and decision making to unravel the common ways the words we design sometimes work against us. Using examples from my own work and from the web at large, we’ll look at:

- the brain’s two modes of interrogating the world around us
- the role of context in the meaning we assign to words
- the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
- ways you can leverage this knowledge to make better design decisions in the work you do

Speakers
avatar for Andy Fitzgerald

Andy Fitzgerald

UX Design Consultant, independent
Andy Fitzgerald is an independent digital experience designer with applied expertise in design research, information architecture, interaction design, and prototyping. In his consulting experience with Deloitte Digital and frog design, he has tackled the problem of effective communication in complex information spaces for a wide range of organizations, including Fortune 100 companies, startups, state agencies, and public universities... Read More →


Friday March 24, 2017 1:45pm - 2:05pm
Regency C

1:45pm

Make UX for Public Good: Designing for Citizens
The US elections and Brexit showed that many citizens voted in reaction to feeling that their government had failed them. There is a big gap of mistrust between citizens and government, and it gets wider as the private sector rapidly innovates while public services continue to be painful to interact with.

In the US, 94% of large government IT projects that cost more than $10 million are either delivered late, or delivered over budget, or just don’t work. And most of them affect those people who have much more urgent needs and a lot less of a voice than we do. Most of us are lucky that we don’t have to deal with social services, but for people who are poor, who have been in and out of the criminal justice system, whose kids are in public school, who are trying to apply for food stamps, who have to change three buses to get to work, government doesn’t work for them -- even more than we think it doesn’t work for us.

Now, perhaps more than ever, it’s critical for us to get involved, improve government services, and bridge the widening gulf between citizens and government. Civic technology is a relatively new field, but it needs you! Don’t languish your tremendous skills on yet another calendar app. Instead, learn how you can wield your existing skills for powerful social impact and create products for your fellow citizens.

Speakers
avatar for Sheba Najmi

Sheba Najmi

Founder & Executive Director | Sr UX Strategist, Code for Pakistan | Exygy
Founder & ED, Code for Pakistan. | Sr UX Strategist, Exygy. | Fomerly at Yahoo! and Code for America. | I create technology and programs for better citizen experiences.


Friday March 24, 2017 1:45pm - 2:05pm
Regency E/F

1:45pm

How We Built a Bot to Answer All My Stupid Questions
Joining a company is an exciting, but overwhelming experience. No matter how good the onboarding experience, there will always be many, many questions left unanswered. Many of them might seem stupid to newcomers, and, although we say there are no stupid questions, they could still be afraid to ask it. In addition, if new employees are asking people on their team for answers, they might end up with incomplete or outdated information.

At Shopify, we have a lot of information locked away in archived recorded presentations. There's a lot of great information in them, but the amount of time to watch them all would mean no one would get any actual work done. And unfortunately not much metadata exists to make searching through them easy. I wanted to figure out a way to extract the goodness from inside these presentations and get them to Shopifolk new and old in an easy way.

Like many tech companies, we use Slack to communicate with one another. We've been playing around with Slackbots and I realized it'd be perfect if one of them could answer these stupid questions. Instead of making Shopifolk hunt for information, we could have the Slackbot bring it to them. The important part is that humans still play a role in determining keywords and potential queries, although as we collect more information we'll potentially start applying machine learning as well.

This presentation will share the experience of bringing the Slackbot to life, including, what went right and what went wrong, lessons learned that other companies could apply, and how we plan on improving it. Making sure all employees are aligned and up-to-date is key for many companies, and I hope the work we did will help others in a similar boat.

Speakers

Friday March 24, 2017 1:45pm - 2:05pm
Regency D

2:15pm

Privacy by Default: A Concept for Privacy in a World With The Internet of Things
The upcoming world with the internet of things holds a lot of promises and hopes. But we all know, that the internet is broken, already. And it won't get better, when it will be pervasive, omnipresent and truly always on in a myriad of devices.
This talk will show the main challenges, that we need to solve, if we don't want a dystopian future, but one of technological wonders.
The talk will end with the introduction to my concept for privacy in the internet of things, in which I offer a new way of how to interact with computers and other humans. This concept is also a counter-proposal to the usual information privacy or post-privacy debates.

Speakers
avatar for Lutz Schmitt

Lutz Schmitt

Head of Consulting Unit Interaction, nexum AG
I'm a studied Designer and a self-proclaimed professional dilletante. Let's talk about IA, IoT, invisible design, responsibility, joy, privacy, community, love and changing the world. Of course, we could talk about politics, Europe, Germany and Nazis, but then you pay for the drinks.


Friday March 24, 2017 2:15pm - 3:00pm
Regency D

2:15pm

Taming the Enterprise: Redesigning the Culture of Enterprise Software
Enterprise software is an incredibly massive, increasingly complex beast of a system. There are things enterprise software has historically done very well, particularly on the data side. Storing, tracking, and linking massive amounts of information and transactional data are the bread and butter of these systems. Development teams have spent decades focused on those tasks, and customers have invested millions in the systems.

However, the UX of most enterprise solutions sucks, and now customer expectations are quickly rising. Creating experiences people enjoy, that they want to use over and over again, is hard enough. Creating those experiences in applications they use to be productive in their daily work is even harder. Doing that across multiple technical frameworks, for all kinds of markets, across the expanse of business processes, sometimes feels impossible. Add in all the baggage of a company built by acquisitions and it IS impossible—you have to tackle the internal experience and culture first.

Join me for an exploration of the messes, the frustrations, the disasters, and the many, many mistakes of our team of misfit UX heroes. We’ll discuss all the great best practices that simply didn’t work, all the innovative ideas that completely flopped, the WTF moments, and how we finally turned the user-centered design process in on ourselves in an attempt to slay some dragons and finally tame the enterprise.

Speakers
avatar for Karen VanHouten

Karen VanHouten

Senior Principal UX Fellow, Infor
Over a career of almost 20 years in enterprise software, I have had the unique opportunity to make a massive number of mistakes and participate in some epic failures. Luckily, at some point I started to learn from them. I look forward to sharing how to not only recover from mistakes (even the big ones), but to use those experiences to design a better way of working.


Friday March 24, 2017 2:15pm - 3:00pm
Regency C

2:15pm

How Do You Make the Good Great? A Case Study on Redesigning the University of Michigan Medical School Website
After a major overhaul three years ago, the University of Michigan Medical School’s flagship website for prospective students was getting glowing feedback. Great news, right? But … now what? What comes after “good”?

This talk presents a case study of how we dug in to a new round of user research to deepen our understanding of the application journey of prospective medical students and present the next iteration of an already successful site.

With the journalist’s question of “what did you know, when?” we mapped the information-seeking behavior of prospective students, and learned how the lens of time could give us new insights into how to organize and present information to users.

This session will cover: how we developed user research questions to align with business goals; how we translated research findings into wireframes; and how we ultimately re-imagined the way information is structured on the site, emphasizing modularity and flexibility.

Speakers
avatar for Kelly Davenport

Kelly Davenport

IT Project Manager, University of Michigan
I like to make things with words. I’ve been a print journalist, an information literacy librarian, and a college writing teacher. These days, I architect websites for the University of Michigan by putting users and content first, and by practicing deep listening to clients’ needs. I’m a serial tidy-er, a champion co-worker, and a daily meditator.
avatar for Jackie Wolf

Jackie Wolf

Web Project Manager, University of Michigan
Jackie Wolf's interest in User Experience in international settings has led her to work for social enterprises in both Paraguay and India, where she has worked with organizations to develop innovative solutions to poverty and unemployment, as well as maternal child care in rural settings. | | She currently works as a Web Project Manager for Michigan MultiMedia at the University of Michigan and moonlights as an entrepreneur and CEO for... Read More →


Friday March 24, 2017 2:15pm - 3:00pm
Regency E/F

3:00pm

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 8 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Friday March 24, 2017 3:00pm - 3:30pm
Balmoral

3:00pm

Afternoon Tea
Friday March 24, 2017 3:00pm - 3:30pm
Regency Foyer

3:30pm

How the World Health Organization Transformed a 20,000 Term Folksonomy into a Tightly Controlled Vocabulary
A giant folksonomy of 27 000 “keywords” had quietly amassed in the CMS used by the World Health Organization over the course of 15 years.  With an imminent migration, it was time to transform this list into something useful, and to take control of how content was being published on the web.

How do you build the business case to tackle such a large list of terms? How do you actually whittle a list that size into something useful? And what insights into taxonomy development were learned on the way?

Learn how the team at WHO transformed a jungle of terms to a small collection of controlled lists, brought in governance, and transformed the way they manage content on the web in the process.

Speakers
AU

Adam Ungstad

World Health Organization


Friday March 24, 2017 3:30pm - 4:15pm
Regency C

3:30pm

The Futures We Want: Architecting Reality
We are in the midst of fundamental systemic changes to our society, culture, and civilization.

The signals are all around us: Algorithms, artificial intelligence, data, sensors, autonomous robots, and ubiquitous, immersive computing.

These rapidly advancing fields are already woven into the fabric of our daily lives, from how we work, live, and play, to government systems, and the administration of justice. The challenges they pose to information architects and systems designers present new opportunities, risks, and dangers.

Drawing upon the wisdom and warnings of Buckminster Fuller, Victor Papanek, Neil Postman, Mark Weiser, Marshall McLuhan, Al Jazari the Father of Robotics, and others, this session encourages and provokes us to question our fundamental approach to our work.

We will reflect upon the ideas, values and ethics that underpin the systems that we design, and the real and potential impact of our work as we forge our paths into new domains.

We face a choice: Will the future happen to us or will we create the futures we want?

Speakers

Friday March 24, 2017 3:30pm - 4:15pm
Regency D

3:30pm

The Embedded Researcher: Integrating Research into the Design Process
Too often, design teams treat research as an artifact or as an item to check off a to-do list. They dutifully conduct and record interviews, then put the interviews on a shelf and forget about them instead of referring back to the recordings and findings as they design. This inevitably results in finished designs that partly or entirely fail to meet the needs that users expressed in their research sessions.

This oversight isn't usually intentional. It may result from a separation between the researcher and designer, or from a sprint structure that doesn't allow enough time for revisiting research findings, or from stakeholder pressure to discount user feedback. Whatever the reason, though, giving short shrift to the results of user research is a design failure waiting to happen.

In this talk, I'll discuss how Nasdaq's design team has been working to include research throughout the design process. I'll share and demo the tools we use to manage and share findings and suggest a team structure that will help ensure that research is carried through every phase of the design process.

Speakers

Friday March 24, 2017 3:30pm - 4:15pm
Regency E/F

4:30pm

Keynote: From Personal to Person-able
"Since computers are so smart, wouldn't it make more sense to teach computers about people, instead of teaching people about computers?" - Apple Macintosh advertising c.1984

Join Susan Kare, artist and designer, as she discusses the processes and people, past and present, that have influenced and inspired her work in keeping humans at the center of design.

Captioning provided by Mad*Pow.   

Speakers
avatar for Susan Kare

Susan Kare

Susan Kare Design
Susan Kare is an artist and graphic designer who is best known for creating many of the interface elements for the Apple Macintosh in the 1980’s. After graduating from New York University in 1978 with a Ph.D. in fine arts, she took a curatorial job at an art museum and quickly realized she was on the wrong side of the creative equation. In 1982, she began work at Apple Computer designing fonts, icons and graphic elements for the nascent... Read More →


Friday March 24, 2017 4:30pm - 5:15pm
Regency C/D

5:15pm

ASIS&T Presents... IA Summit Book Signing (featuring Marcia Bates)

ASIS&T and the IA Summit are proud to host the first-ever all-authors book signing event at the IA Summit with a special Meet & Greet with Marcia Bates.t

Attendees are invited to meet the Summit's impressive lineup of authors and have them sign their books in a casual, low-key environment.

If you are interested in ordering books for the book signing, Please pre-order your books from the ASIS&T bookstore by March 14th. If you want to have your books sent to the venue, please select the shipping option “Pick up in Vancouver (Free)” in the checkout process, Your books will be waiting for you at the book signing event at the Summit.

Only a limited number of copies will be available for purchase on-site. So pre-Order to avoid disappointment.


Speakers
avatar for Stephen Anderson

Stephen Anderson

Chief Experience Officer, BloomBoard
| Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?” Between public speaking and project... Read More →
avatar for Jorge Arango

Jorge Arango

Partner, Futuredraft
Jorge Arango is an information architect with over 20 years of experience designing digital products and services. He is a partner in Futuredraft, the experience design consultancy that solves complex problems using co-creation throughout the design process. He is based in the San Francisco Bay Area. | | Jorge is a frequent speaker at global UX conferences. He is a co-author of Information Architecture for the Web and Beyond, the fourth... Read More →
avatar for Marcia Bates

Marcia Bates

Marcia J. Bates is Professor Emerita in the University of California at Los Angeles (UCLA) Department of Information Studies. A Fellow of the American Association for the Advancement of Science, she is a leading authority on information search, human-centered design of information systems, and information practices. She was Editor-in-Chief of the 7-volume Encyclopedia of Library and Information Sciences, 3rd Ed., and is the recipient of many... Read More →
avatar for Amber Case

Amber Case

Research Fellow, MIT
Amber Case is a Research Fellow, MIT Media Lab/Center for Future Civic Media. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Case is currently a fellow at Harvard University’s Berkman Klein Center for Internet and Society and a research fellow at the MIT Center for Future Civic Media. Case is the author of Calm... Read More →
avatar for Elizabeth Churchill

Elizabeth Churchill

Director of User Experience, Google
Dr. Elizabeth Churchill is a Director of User Experience at Google. Elizabeth’s field of study is Human Computer Interaction, and her current focus is on the design and development of connected devices and of developer tools for device ecosystems.  |   | Elizabeth has built research groups and led research in a number of well known companies, including eBay Research Labs, Yahoo!, and PARC. |   | Elizabeth is the current... Read More →
avatar for Alan Cooper

Alan Cooper

Co-founder, Cooper
Alan Cooper co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design. He is also the author of the books About Face: The Essentials of Interaction Design (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. Widely recognized as the “Father of Visual Basic," Alan also created the goal-directed... Read More →
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities. She is the author of How to Make Sense of Any Mess a book about information architecture... Read More →
avatar for Andrew Hinton

Andrew Hinton

Senior Experience Architect, State Farm
Andrew Hinton is the author of “Understanding Context: Environment, Language, and Information Architecture.” In his day job he works as Senior Digital Experience Architect at State Farm’s UX Center of Excellence in Atlanta, and previously served as a senior consultant at The Understanding Group. Andrew is a co-founding member of the Information Architecture Institute, and has worked for twenty-odd-years helping organizations using... Read More →
avatar for Martina Hodges-Schell

Martina Hodges-Schell

Associate Director, Pivotal Labs
Martina setup and leads the product design and product management practices at Pivotal Labs, London. She helps start-ups and enterprises establish more user-centred, lean and agile design practices and product innovation skills. In her practice she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology and design. She facilitates the cultural and organisational change required to... Read More →
avatar for Jim Kalbach

Jim Kalbach

Head of Customer Success, Mural.ly
Jim Kalbach is a noted author, speaker, and instructor in customer experience, design, and strategy. He is currently Head of Customer Success at MURAL, a leading digital whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. Before returning to the U.S. in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He... Read More →
avatar for Jon Kolko

Jon Kolko

Founder and Director, Austin Center for Design
Jon is the Founder and Director of Austin Center for Design, and Partner at Modernist Studio. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both... Read More →
avatar for Peter Morville

Peter Morville

Semantic Studios
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South... Read More →
avatar for Whitney Quesenbery

Whitney Quesenbery

Co-Director, Center for Civic Design
Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter.  | | She’s written two books on the subject – A Web for Everyone, Storytelling for User Experience,  and Global UX – to help practitioners keep users in mind throughout the creative process.  | | She’s also... Read More →
avatar for Tom Reamy

Tom Reamy

Founder, KAPS Group
Tom Reamy is the founder of KAPS Group, a group of text analytics and taxonomy consultants and has 20 years of experience in information projects of various kinds.  He has published a number of articles in a variety of journals, and is a frequent speaker at knowledge management, taxonomy, and text analytics conference.  He is the author of a new book on text analytics, Deep Text: Using Text Analytics to Conquer Information Overload, Get Real... Read More →
avatar for Andrea Resmini

Andrea Resmini

Jönköping University
Andrea Resmini is a senior lecturer at Jönköping University, in Jönköping, Sweden. Architect, information architect, compulsive reader, pensive writer, videogamer, piano player, Andrea is the author of Pervasive Information Architecture and Reframing Information Architecture, the Editor-in-chief of the Journal of Information Architecture, and one of the hosts of Jam Night. He tweets @resmini.
avatar for Thomas Wendt

Thomas Wendt

Design Strategist and Independent Scholar, Thomas Wendt
Thomas Wendt is an independent design strategist, author, facilitator, activist, educator, and speaker based in New York City. He splits his time between client engagements and independent scholarship. | | His client work includes building sustainable human-centered design capabilities through workshops, training programs, and coaching, along with projects encompassing early stage design research, co-design, and service design. Thomas has... Read More →


Friday March 24, 2017 5:15pm - 6:00pm
Regency A/B

5:45pm

Group Mentoring
* This session is limited to 40 participants. *

Need some good career advice? Who doesn’t? It’s invaluable to learn from the experiences and mistakes of someone who has been there before and can provide you with insights you might not have gained on your own. That’s why we’re offering TWO group mentoring sessions this year! Whether you’re senior-level or just starting your UX career, you’ll have the opportunity to receive great mentorship from your colleagues.

During each session, there will be 4-5 mentoring tables, each with a different focus. Choose from
  • New to UX/Career Changers
  • Consulting/freelancing
  • UX Career Development

Two mentors will be assigned to each table, but mentees are encouraged to also share their thoughts and experiences with the group so everyone can benefit and take part in peer mentorship. There’s only room for 5-8 mentees per table and it’s on a first-come, first-serve basis, so please show up on time to get mentored!

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Friday March 24, 2017 5:45pm - 6:30pm
English Bay

6:00pm

Happy Hour & Poster Night

Following Friday afternoon's book signing, attendees are invited to browse the Poster Night exhibits and chat with their creators during a happy hour high atop the Hyatt Regency. 

Posters are exhibits that visually communicate a complex idea or concept. Exhibits often include a graphic poster describing an idea, technique, case study, or research. The presenters' imagination are the only limits.

 Happy Hour & Poster Night sponsored by Amazon Web Services.





Volunteers
avatar for Abby Covert

Abby Covert

Information Architect, Abby the IA
Abby Covert is an independent information architect. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities. She is the author of How to Make Sense of Any Mess a book about information architecture... Read More →

Friday March 24, 2017 6:00pm - 8:00pm
34th Floor

9:00pm

Acoustic Jam

If you like playing music and meeting new people, then the IA Summit Acoustic Jam is just for you.

Bring your acoustic instrument of choice to Vancouver, or just sing along! Want to lead a song or two? Be prepared to teach other chords and lyrics. Don't worry if you haven't tried something like this before—everyone’s welcome, including non-musicians. We're all in this together! 

 


Volunteers
avatar for Andrea Resmini

Andrea Resmini

Jönköping University
Andrea Resmini is a senior lecturer at Jönköping University, in Jönköping, Sweden. Architect, information architect, compulsive reader, pensive writer, videogamer, piano player, Andrea is the author of Pervasive Information Architecture and Reframing Information Architecture, the Editor-in-chief of the Journal of Information Architecture, and one of the hosts of Jam Night. He tweets @resmini.

Friday March 24, 2017 9:00pm - 11:00pm
Regency E
 
Saturday, March 25
 

7:00am

Polar Bear Fun Run 5K
Start your Saturday off right by raising your heart rate with friends and colleagues. Local volunteers have created a 5K morning run through Vancouver just for the IA Summit.

The run will start from the hotel main lobby and will be held come rain or shine.  

Volunteers
avatar for Peter Morville

Peter Morville

Semantic Studios
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South... Read More →

Saturday March 25, 2017 7:00am - 8:00am
Meet in Main Lobby

7:15am

Polar Bear Yoga
Limited Capacity filling up

* This session is limited to 50 participants. *

Please join Polar Bear author, Jorge Arango, for an early morning yoga session designed to focus your mind and spirit. The session will be led by a local certified yoga instructor.

Participants will receive complimentary yoga mats. And a light breakfast will be served. 

Sponsored by Futuredraft. 



Volunteers
avatar for Jorge Arango

Jorge Arango

Partner, Futuredraft
Jorge Arango is an information architect with over 20 years of experience designing digital products and services. He is a partner in Futuredraft, the experience design consultancy that solves complex problems using co-creation throughout the design process. He is based in the San Francisco Bay Area. | | Jorge is a frequent speaker at global UX conferences. He is a co-author of Information Architecture for the Web and Beyond, the fourth... Read More →

Saturday March 25, 2017 7:15am - 8:15am
Georgia A

8:00am

Registration Opens
The registration desk will be open throughout the day to register attendees, answer questions, and provide assistance. 

Saturday March 25, 2017 8:00am - 8:15am
Regency Foyer

9:00am

Keynote: People in an AI Mindset
Human beings have long dreamt of mechanical beings with reflective consciousness. Dreams moved closer to reality moved after World War II, with significant advances in computing power and the emergence of Artificial Intelligence (AI), defined by pioneer John McCarthy as “the science and engineering of making intelligent machines”.

In this talk, following the theme of the summit–Designing for Humans–I will focus on the nature of “human” and “humanity”, and consider the different conceptions of those terms in the evolving agenda of contemporary AI by reference to two sister areas of investigation: augmented intelligence” (also called “intelligence amplification”), and “ambient intelligence”. I will reflect on examples from my own work, and consider the potential impact on information architecture as a discipline and field of expertise. 

Captioning provided by Mad*Pow.   

Speakers
avatar for Elizabeth Churchill

Elizabeth Churchill

Director of User Experience, Google
Dr. Elizabeth Churchill is a Director of User Experience at Google. Elizabeth’s field of study is Human Computer Interaction, and her current focus is on the design and development of connected devices and of developer tools for device ecosystems.  |   | Elizabeth has built research groups and led research in a number of well known companies, including eBay Research Labs, Yahoo!, and PARC. |   | Elizabeth is the current... Read More →


Saturday March 25, 2017 9:00am - 9:45am
Regency C/D

9:45am

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 7 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Saturday March 25, 2017 9:45am - 10:15am
Balmoral

9:45am

Morning Coffee

Join us for a morning break featuring coffee and tea plus savory morning snacks—the perfect time to socialize and network.

The registration desk, sponsor tables, jobs board, and portfolio review booth will all be open during the break.


Saturday March 25, 2017 9:45am - 10:15am
Regency Foyer

10:15am

Designing for Values-based Information Seeking
This session discusses our journey to discover values-based information seeking behavior. We use health care decision-making as the primary example, and identify a set of key design principles for enabling discovery and implementation of values-based user experiences.
Taxonomy Strategies spent almost a year developing a taxonomy to support consumers in making better health care decisions. From an information science perspective, this was an information seeking problem. From a health care perspective, this was a quality of care problem. But research shows that consumers are more interested in patient narratives than quality of care measures. In our project we reviewed query logs from a patient referral and consumer health information websites; we interviewed subject matter experts inside and outside of the government; and we conducted ad hoc interviews with people encountered in our research including health care professionals such as medical social workers, and friends and loved ones to elicit stories related to the health care decisions they help others make, or that they make themselves.
At the end of the project we delivered and validated a consumer-oriented health care taxonomy, but in our project post-mortem we realized that there was something intrinsically missing from the planned website content and design. Life events-based decision-making is made on criteria that are different from what policy makers focus on. For example, policy makers are concerned about delivering good outcomes in the most cost-effective way, while consumers are concerned about affordability—both criteria are related to cost but they are framed very differently. Worse, while people will watch a dozen videos when they are choosing a bicycle bell, following a diagnosis of stage 1 breast cancer they are typically handed one or two referrals to specialists and rarely consult more before getting radiation therapy.

Speakers
avatar for Joseph Busch

Joseph Busch

Principal, Taxonomy Strategies


Saturday March 25, 2017 10:15am - 11:00am
Regency C

10:15am

Decentering Design
Human-centricity is a fundamental assumption of contemporary commercial design. And for good reason: if one is expected to pay (monetarily or otherwise) for a product or service, it should meet a previously unmet or under-met need.

However, the ease with which we—as ego-centric, “rational” beings—conflate lasting human needs with shortsighted, market-driven human wants will only lead us deeper into unsustainable futures. My central thesis for this presentation is that human-centricity promotes an anthropocentric point of view that ultimately leads to a proliferation of status quo capitalist design, unsustainability, and a false sense of politically neutral design.

I argue that while human-centered design is generally a progressive step, it fails to account for (eco)systemic, ethical, moral, and sustainability issues that are integral to design but are often ignored in commercial settings. The very idea of “centricity” forecloses on issues outside that center.

"Human-centered" is quickly and ironically becoming a euphemism for "market-centered."

Put simply, humans need, want, and desire terrible things—from war to cigarettes to factory farms, we can trace back every cultural atrocity to market-driven human wants. So instead of human-centricity, perhaps we should be questioning whether design needs a center at all. Could de-centering design result in more sustainable, system-level design decisions?

Speakers
avatar for Thomas Wendt

Thomas Wendt

Design Strategist and Independent Scholar, Thomas Wendt
Thomas Wendt is an independent design strategist, author, facilitator, activist, educator, and speaker based in New York City. He splits his time between client engagements and independent scholarship. | | His client work includes building sustainable human-centered design capabilities through workshops, training programs, and coaching, along with projects encompassing early stage design research, co-design, and service design. Thomas has... Read More →


Saturday March 25, 2017 10:15am - 11:00am
Regency D

10:15am

Getting From Barrier-free to Delightful
Getting from barrier-free to delightful
or
Why can’t we make it easier to be accessible?

Why can’t we aim for great user experiences that are also accessible? Creating accessible technology has to go beyond minimal compliance with standards that meets the law but may not be usable.

We need a bigger goal: creating delight for everyone. We’ll start by exploring what makes a delightful experience and how a good balance small pleasures and anticipated needs supports accessible UX in both big and small ways. Like any UX, this concern for users has to be part of every design decision.

But we also need to think about what it takes to make this happen. It means incorporating a wider range of people into user research and usability testing, and making accessibility a core requirement, not an afterthought. But most of all, it takes tools that are designed to support accessibility. We’ll look at some of the progress… and some of the failures that hold us back.

Hopefully, you will leave inspired to be an accessibility superhero and delight everyone who uses your products.

Speakers
avatar for Whitney Quesenbery

Whitney Quesenbery

Co-Director, Center for Civic Design
Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter.  | | She’s written two books on the subject – A Web for Everyone, Storytelling for User Experience,  and Global UX – to help practitioners keep users in mind throughout the creative process.  | | She’s also... Read More →


Saturday March 25, 2017 10:15am - 11:00am
Regency E/F

11:15am

A Taxonomist, a Software Engineer, and a UX Researcher Walk Into a Bar: Bridging AI and User Experience Methods at Etsy
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy is also a tech company that invests in the craft of coding and data-driven product development as a strategic priority. Etsy has employed AI and machine learning to tackle personalization, recommendations, image understanding, item similarity, search relevance, spelling correction, and many other tasks. We’ll talk through several examples of how Etsy leverages data, where it’s excelled, and where this hammer hasn’t quite hit the nail on the head.

We will be asking ourselves hard questions, recognizing the limitations of decisions driven purely by big data:
- Who are we satisfying? Our customers or our mathematical models?
- Are those models even an accurate reflection of the outcomes we want?
- In a dual marketplace, where complex changes depend on interactions between both sides of the market, can one metric or measure of success tell the full story?
- How do we consider the impact our models are having on our users?
- Are we even addressing real human needs and motivations in the first place?
- How do we inform and enrich AI with expert created & applied taxonomy & metadata?


Speakers
avatar for Jenny Benevento

Jenny Benevento

Manager, Taxonomy, Etsy
"A misanthrope who teetered on the edge of buffoonery but never quite fell in, an egotist blind to his own failings, a charming drunk; and a man who hated children, dogs, and women, unless they were the wrong sort of women." | | Actually, that's WC Fields, but, it's pretty close to me, though a different gender. With an incessant need for knowing more facts. Basically I am WC Fields + Johnny 5 of Short Circuit.
avatar for Giovanni Fernandez-Kincade

Giovanni Fernandez-Kincade

Staff Software Engineer, Etsy
Gio has been working with data, architecting systems, and leading teams of engineers for over a decade. At Etsy he’s a Staff Software Engineer leading the Search Ranking Team. He's focused on Search from the ground up: infrastructure, ranking and machine-learned relevance, diversity, fairness, autosuggest, faceting, navigation, experimentation, etc. His work sits at the crossroads of a number of disciplines so he spends his days collaborating... Read More →
avatar for Jill Fruchter

Jill Fruchter

Staff Researcher, Etsy


Saturday March 25, 2017 11:15am - 12:00pm
Regency C

11:15am

ASIS&T Presents... Can We Create ‘Social’ Machines?

Artificial Intelligence is accelerating at an unprecedented speed, and as such is poised to play an incredibly greater role in our lives over the next few years. Deep neural networks currently achieve state-of-the-art performance on a very wide range of tasks, from speech recognition and machine translation to image detection and visual understanding. With these advances in the background, we are now able to pay more attention to the difficult questions of creating more socially and psychologically sophisticated machines. In this talk, I discuss some of the relevant issues and introduce some of our recent work focused at creating ‘social’ machines. 


Speakers
avatar for Muhammad Abdul-Mageed

Muhammad Abdul-Mageed

University of British Columbia
Muhammad Abdul-Mageed is an is an Assistant Professor of Information Science in the School of Library, Archival, and Information Studies (iSchool), UBC. | | Before UBC, Dr. Abdul-Mageed was a Visiting Assistant Professor in the School of Informatics and Computing, Indiana University (2015-2016) where he created and taught courses on Social Media Mining, Sentiment Analysis, Computer-Mediated Communication, and Python Programming. In 2015-2015 he... Read More →


Saturday March 25, 2017 11:15am - 12:00pm
Regency D

11:15am

Ethics & AI: Designing for Health
What do we, as designers, strategists, thinkers, think of putting vulnerable moments of human experience - going to the hospital, getting an X-Ray - in the hands of a computer? In a world of increasingly more powerful technology, designers need to think of not just how technology can help, but how it might harm, and how to prevent that. With great cognitive computing, comes great responsibility. In this roundtable experience, we (and that means you, too) will discuss: Opening a dialogue of how bioethical principles might be applied to everyday design practice within healthcare Reviewing examples of: * Psychotherapy & AI * The complications of using common interaction patterns in healthcare * Clinical decision making & AI * Adapting existing design tools to hopefully, prevent long term unintended ethical consequences Please join and lend your voice to this discussion of Ethics+Design+Health+AI. Be a fully participating member using sli.do (http://sli.do / #2375) and of course, your lovely voice (not everything should be done by a machine).

Speakers
avatar for Amy Chenault

Amy Chenault

Design Lead, IBM
avatar for Astrid Chow

Astrid Chow

Senior UX Design and Research, Product Lead, IBM Watson Health
avatar for Carol Smith

Carol Smith

Sr. Design Manager, IBM
Carol Smith is a business-minded designer who challenges teams to make informed decisions. In her 16-year user experience design career she has successfully led projects for large corporations, government agencies and non-profits. | Carol earned her M.S. in Human-Computer Interaction from DePaul University. She is Senior Design Manager for IBM where she manages a team of designers creating and improving Watson products including Watson... Read More →
avatar for Joel Wu

Joel Wu

Senior Fellow, University of Minnesota



Saturday March 25, 2017 11:15am - 12:00pm
Regency E/F

12:00pm

Lunch
Lunch break for all attendees.

A number of tables will have an assigned topic to foster conversation. Look for tabletop signs of the following topics:
  • First-timers
  • Enterprise IA
  • Sketchnoting
  • Taxonomy
  • Search / SEO
  • Agile
  • AI and IA
  • Ethics and Technology
  • Human-centered Design
  • Machine Learning

* Note: If you reported a dietary restriction when registering, special meal tickets will be inside your badge. If not, please talk to one of the members of the organizing committee. *

Saturday March 25, 2017 12:00pm - 1:00pm
Plaza and Georgia Ballrooms

12:15pm

Group Mentoring
* This session is limited to 40 participants. *

Need some good career advice? Who doesn’t? It’s invaluable to learn from the experiences and mistakes of someone who has been there before and can provide you with insights you might not have gained on your own. That’s why we’re offering TWO group mentoring sessions this year! Whether you’re senior-level or just starting your UX career, you’ll have the opportunity to receive great mentorship from your colleagues. 

During each session, there will be 4-5 mentoring tables, each with a different focus. Choose from 
  • New to UX/Career Changers
  • Consulting/freelancing
  • UX Career Development

Two mentors will be assigned to each table, but mentees are encouraged to also share their thoughts and experiences with the group so everyone can benefit and take part in peer mentorship. There’s only room for 5-8 mentees per table and it’s on a first-come, first-serve basis, so please show up on time to get mentored!

Note: Lunch will be served directly at the mentoring tables.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Saturday March 25, 2017 12:15pm - 1:00pm
Georgia A

1:00pm

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 3 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus. 

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Saturday March 25, 2017 1:00pm - 1:15pm
Balmoral

1:15pm

Structured Data For The Digital Community
As search continues to dominate how users find information, its value as a tool for navigating your website cannot be denied. This means, depending on the website, at least half of your visitors do not start their journey on a website's home page. Rather, the lion's share of these visitors came on site from either a search engine or through a social media link. If we're not considering how our data serves visitors looking for us from these venues, we have not prepared ourselves for the full audience of people who want our content and services.

When I attended IA Summit in 2016, I spoke with dozens of attendees, and was very surprised by how few were aware of the many types of metadata and structured data available to create a superior and more informed experience for web browsers. This data is endorsed and used by search engines and social media sites, and is intended not to bring in more traffic, but in improving the experience of people, thereby helping the right, relevant people find what they're looking for.

My presentation will explain how an IA can use properly formatted schema, structured data, and metadata -- both on- and off-site, to help the people who want or need your content. IA Summit 2016 was fantastic, and I'd like to give back to the community by sharing information from my unique and different knowledge set, where it is valuable and relevant to the IA community.

Speakers
avatar for Jacques Bouchard

Jacques Bouchard

Director Of Digital Development, DragonSearch


Saturday March 25, 2017 1:15pm - 2:00pm
Regency C

1:15pm

How to Design a Government Website for Kids
At first glance, the phrases “federal website” and “designed for kids” seem diametrically opposed. After all, how could one of the world’s most complicated bureaucracies ever hope to communicate with children? But that’s exactly what the Every Kid in a Park team did. In only a handful of months, a small team of designers designed and launched a coherent, compelling government website— and they did it all at a fourth-grade reading level. From testing to approvals, this talk speaks frankly about challenges faced (and solutions uncovered) throughout the creation of everykidinapark.gov.

Speakers
avatar for Emileigh Barnes

Emileigh Barnes

Content Designer, 18F
Emileigh Barnes is a content lead at 18F, a digital consultancy within the U.S. government. | | An advocate of plain language and the Oxford comma, Emileigh headed the content strategy for everykidinapark.gov and beta.fec.gov. She's published in academic journals, literary journals, newspapers, and magazines. She’s the author of two poetry chapbooks. | | If not at work, Emileigh’s probably watching West Wing reruns, searching... Read More →


Saturday March 25, 2017 1:15pm - 2:00pm
Regency E/F

1:15pm

Project Do Good: co-designing with community to improve health
In this talk I illustrate how designers are using co-design and community level data collection and analysis to expand our health system’s understanding of “health” beyond the traditional boundaries of hospital walls. I will illustrate these learnings with several case studies from our institutional and personal community volunteer projects. This work will build the case for bringing together multi-sector stakeholders and explore how we can collaboratively design with data for hope, purpose, and the social determinants of health to address the root causes of recurring public health problems.

Speakers
OE

Olga Elizarova

Mad*Pow
Olga is a dentist, behavior change analyst, designer and entrepreneur. After obtaining public health degree at Brown University she joined Mad*Pow the human-centered design consultancy to work in the digital health space as a Behavior Change Analyst. Some of the clients include CDC, Cigna, GE healthcare, Aetna, Cleveland Clinic, Joslin Diabetes Center, CVS etc. In her work she applies the fusion of her clinical expertise, public health... Read More →


Saturday March 25, 2017 1:15pm - 2:00pm
Regency D

2:15pm

ASIS&T Presents... Indigitization: Supporting the Digitization, Preservation, and Management of Indigenous Community Knowledge
Diverse Indigenous cultures thrived in British Columbia until assailed by mechanisms of colonization. One element of Indigenous resilience was embedding precious fragments of Community knowledge in magnetic media. These media are increasingly inaccessible due to the deterioration of their physical format.

Funding programs to digitize analog media often come with inappropriate accessibility requirements and taxing reporting. ll-suited "best practices” concerning information management serve as an extra barrier.

The panelists in this session share an awareness that existing information practices are firmly rooted in Western knowledge systems that are not always appropriate when dealing with Indigenous traditional knowledge. This session will add depth and nuance to issues surrounding the digitization of material related to Indigenous community knowledge and provide examples of ways to do this work while challenging institutional norms.

Moderators
avatar for Lisa Nathan

Lisa Nathan

University British Columbia
Dr. Lisa Nathan, Assistant Professor and Coordinator of the First Nations Curriculum Concentration (FNCC) at the University of British Columbia’s iSchool. Lisa and graduate students in the FNCC have worked with Indigitization in a variety of roles.

Speakers
avatar for Alissa Cherry

Alissa Cherry

University of British Columbia
Alissa Cherry, Research Manager at the Audrey & Harry Hawthorn Library & Archives at the Museum of Anthropology (MOA) at the University of British Columbia (UBC). Alissa is a member of the Academy of Certified Archivists and holds an MLIS from UBC. Prior to joining MOA in 2014, Alissa managed the Union of British Columbia Indian Chiefs Resource Centre for 9 years, worked for both the BC Aboriginal Child Care Society and Xwi7xwa Library at... Read More →
avatar for Sarah Dupont

Sarah Dupont

University of British Columbia
Sarah Dupont, Metis from Prince George, B.C., is the Indigitization project manager. This project is one of her duties as the Aboriginal Engagement Librarian at UBC Library, specific to her work with the Irving K. Barber Learning Centre. She coordinates grant development and promotion, supports project participants, and identifies partnership opportunities.
avatar for Gerry Lawson

Gerry Lawson

University of British Columbia
Gerry Lawson, member of the Heiltsuk First Nation, is the Coordinator for the Oral History and Language Lab, at the UBC Museum of Anthropology and the technology lead for the Indigitization Program.


Saturday March 25, 2017 2:15pm - 3:00pm
Regency D

2:15pm

Unintuitive and Insecure: Fixing the Failures of Authentication UX
“Which username did I use?” “Do they want my email address or my nickname?” “Which password did I use?” “What was my favorite vegetable when I created this account?”

Nothing wrecks a great user experience like a login form. Our password rules make it hard to remember what we’ve used, and stupid security questions lock us out of our accounts. And none of these security gymnastics actually prevent our personal information from leaking into the world. (In fact, we often inadvertently make it easier.) If it’s not usable, it’s not secure.

Unusable authentication systems are a bellwether of poor end-to-end experience. Once you’ve frustrated a user with their account creation or session authentication, it’s extremely hard to win them back. Security isn’t sexy, but when we get it right, we reduce risk and increase user satisfaction. In this entertaining presentation, Jared will explain how to make authentication design a top priority in your experience architecture. He’ll show you where the real risks are and why you shouldn't trust others to handle your design’s security elegantly.

Jared will walk you through:
  • How to best protect your users without making them frustrated.
  • How Amazon reduces fraud and makes money with a multi-state security model.
  • How to keep the Paranoids at bay without degrading the user experience.

Speakers
avatar for Jared M. Spool

Jared M. Spool

Co-CEO, Center Centre/UIE
Jared M. Spool is a co-founder of Center Centre and the founder of UIE.  | | If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability in 1978, before the term "usability" was ever associated with computers.  | | While he led UIE, the industry research firm he started in 1988... Read More →


Saturday March 25, 2017 2:15pm - 3:00pm
Regency E/F

2:15pm

Taxonomic Irony or: What I Think about When I Think about Taxonomies (Including a Meta-Taxonomy)
When I talk to Information Architects about taxonomies it often seems that we're not talking about the same thing(s)--which, given the goal of vocabulary control, is pretty ironic.

It turns out that organizing pages on a website for navigation and organizing hundreds of thousands of pieces of content for discovery are deeply related but extraordinarily different activities; this suggests that different demands (e.g., construction and design strategies) are required for each.

Increasingly, though, IAs are required/assumed to have competency across the various types of taxonomies, including those (until recently) primarily in the purview of library and information science.

In this high-level talk I suggest that there are, broadly speaking, three types of taxonomies:

-Taxonomies for Website Navigation tend to be small, user-centric, and fairly shallow;

-Taxonomies for E-commerce tend to be larger, feature polyhierarchy and synonymy, and tend towards enabling filtering and recursive search (perhaps thesauri or ontologies);

-Taxonomies to Organize Large Volumes of Content tend to be large-to-enormous in scope, not necessarily organized for browsing, and constructed with an eye towards automatic text categorization (almost certainly thesauri and maybe ontologies);

... each of which come with different strategies for construction, implementation, and user interaction.

Naturally, there is some overlap between categories (otherwise what fun would it be?).

Although conceptual in nature the talk includes practical take-aways for taxonomy construction.

Topics include top-down versus bottom-up approaches, user and/or SME input, options for structural types and term formation, using existing vocabularies to jump-start projects, and automatic text processing techniques.

Speakers
avatar for Bob Kasenchak

Bob Kasenchak

Director of Business Development, Access Innovations
Bob Kasenchak is the Director of Business Development at Access Innovations -- a boutique metadata shop specializing in bespoke taxonomy construction. Bob has led taxonomy development and other projects for JSTOR, McGraw-Hill, Wolters Kluwer, the American Society for Civil Engineering (ASCE), Engineering Research Education (ERE), American Association for the Advancement of Science (AAAS) and the U.S. Mine Safety and Health Thesaurus (MSHT). Bob... Read More →


Saturday March 25, 2017 2:15pm - 3:00pm
Regency C

3:00pm

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 7 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Saturday March 25, 2017 3:00pm - 3:30pm
Balmoral

3:00pm

Afternoon Tea
Saturday March 25, 2017 3:00pm - 3:30pm
Regency Foyer

3:30pm

Diversity & Inclusion in Information: A Working Wikipedia Session
Wikipedia is the world's largest encyclopedia; however, fair representation of notable, but underrepresented people and topics remains a major concern. In response, the Wikimedia Foundation has supported many grassroots efforts including Women in Red, Art+Feminism, Wiki Loves Pride, Black Lunch Table and AfroCROWD, among others, to improve discovery of these topics. 

Join Noreen Whysel for an overview of current efforts to diversify the information available on Wikipedia. Learn how we can use our Information Architecture skills and Wikimedia tools to improve the findability and representation of valuable, but missing information, and start contributing to the topics you care about. All are welcome.

Visit WikiProject:Information Architecture and join the movement: https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Information_Architecture

Speakers
avatar for Noreen Whysel

Noreen Whysel

Co-Founder/COO, Decision Fish
I am a NYC based UX researcher, entrepreneur and mapping enthusiast. I currently direct operations for a startup, financial application helping people align big life decisions with personal values. I am also exploring the creation of a 9/11 geographic archive with the Fund for the City of New York. I consult, teach, mentor and organize local community activities. In addition to volunteering with my local Wikimedia community, I also work with GIS... Read More →


Saturday March 25, 2017 3:30pm - 4:15pm
Regency E/F

3:30pm

Designing for Diversity Panel

Ensuring diverse audiences feel included in our organizations, professional communities—even through use of our product—is both good design and good business. But for many practitioners, launching initiatives that authentically serve diverse audiences are often met with many roadblocks and have few rules to guide their efforts.

In this moderated discussion, we want to empower participants to begin—or continue—to create products and programs that place spirit of inclusion at its core. We've asked leaders with diverse perspectives from start-up, consulting, public sector, and non-profit spaces to share their stories on what Designing for Diversity means to them and how they've gone about creating cultures of inclusion in their organizations.


Speakers
avatar for Michael Antonio Hardy

Michael Antonio Hardy

Experience Designer, SapientNitro
Michael Hardy, a Supply Chain guru turned UX Designer at SapientNitro, believes that good experiences occur where lifestyle meets logistics. | | As a graduate student at Indiana University studying Human-Computer Interaction and Design, Michael was sponsored by the American Bar Association created an experience strategy and a micro-volunteering mobile prototype connecting disaster survivors with Pro-bono legal representation. Through and... Read More →
avatar for Marla Hunter

Marla Hunter

Head of People Operations, Tradesy
Marla Hunter is the Head of People Operations at Tradesy, Inc., a growing startup in Santa Monica, California. She has over 20 years of experience in management, leadership and organizational development across a wide variety of industries. Previously, Marla held the position of SVP, People of Truecar, Inc., where she took the Company from a private technology startup of fewer than 50 people in 2010, through a Corporate merger, several key... Read More →
avatar for Adrienne Lai

Adrienne Lai

Assistant Manager for Websites and Online Engagement, Vancouver Public Library
Adrienne Lai is a librarian, UX designer, project wrangler, and die-hard San Antonio Spurs basketball fan. She is currently the Assistant Manager for Websites and Online Engagement at Vancouver Public Library, where she leads UX and web projects, including a website redesign that will be launching imminently. She has worked on library user experience, service design and digital projects in Canada and the US for over seven years.
avatar for Elena Yugai

Elena Yugai

Co-Founder, Women in Tech (WinTech)
Elena Yugai is a Co-Founder of Women in Tech (WinTech), a non-profit organization with a mission to inspire and empower women in the tech industry. For the last 8 years Elena worked with a variety of tech companies as a business and people operations consultant and most recently as Chief of Staff at a digital media company in rapid growth. She builds empowered and collaborative teams backed by lasting, resilient and inclusive cultures... Read More →


Saturday March 25, 2017 3:30pm - 4:15pm
Regency C/D

4:30pm

Keynote: Designing Calm Technology

Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. The terms Calm Computing and Calm Technology were coined in 1995 by PARC Researchers Mark Weiser and John Seely Brown in reaction to the increasing complexities that information technologies were creating. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary.

How can our devices take advantage of location, proximity and haptics to help improve our lives instead of get in the way? How can designers can make apps “ambient” while respecting privacy and security? This talk will cover how to use principles of Calm Technology to design the next generation of connected devices. We’ll look at notification styles, compressing information into other senses, and designing for the least amount of cognitive overhead.

Captioning provided by Mad*Pow.  


Speakers
avatar for Amber Case

Amber Case

Research Fellow, MIT
Amber Case is a Research Fellow, MIT Media Lab/Center for Future Civic Media. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Case is currently a fellow at Harvard University’s Berkman Klein Center for Internet and Society and a research fellow at the MIT Center for Future Civic Media. Case is the author of Calm... Read More →


Saturday March 25, 2017 4:30pm - 5:15pm
Regency C/D

5:30pm

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 5 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Saturday March 25, 2017 5:30pm - 6:15pm
Balmoral

6:00pm

Happy Hour (hosted by the Information Architecture Institute)
Please join the Information Architecture Institute for an informal happy hour at Grain Tasting Bar where they will give away 81 beverage tickets for local craft beers and BC wines in honor of Richard Saul Wurman's 81st birthday.

Both IA Institute members and non-members are welcome.

Saturday March 25, 2017 6:00pm - 7:00pm
Grain Tasting Bar (Lobby Level)

8:00pm

Game Night
Come get your game on at Game Night!

Bring your own games or meet up with others to enjoy a casual evening with lots of fun with new acquiantences and old friends, playing everything from Apples to Apples to Zombies!!!

Volunteers

Saturday March 25, 2017 8:00pm - Sunday March 26, 2017 12:00am
Georgia A

8:30pm

Karaoke
Join Keyboard Man (aka Kevin Hoffman) as he sets the stage for what has become a Summit tradition, the Saturday Night karaoke party. All are welcome to grab the mic.

Volunteers

Saturday March 25, 2017 8:30pm - Sunday March 26, 2017 12:00am
Plaza Ballrooms
 
Sunday, March 26
 

8:30am

Registration Opens
The registration desk will be open throughout the morning to register attendees, answer questions, and provide assistance. 

Sunday March 26, 2017 8:30am - 8:45am
Regency Foyer

9:00am

Acting Naturally with Information
As humans, we are good at engaging different kinds of designs with different kinds of actions. Flexibility is in our nature. Yet, there’s something fundamental about us that makes our experience with a design feel natural, or…distinctly off. This talk draws on ecological psychology to see that natural human behavior is about two things: using information for selecting action, and relying on information for controlling action unfolding over time. Information architecture historically supported selecting, creating an actor-as-conductor of information dynamic. But, IA is increasingly relied on to help control the way action unfolds over time, an actor-as-sculptor of information dynamic. We’ll follow the thread of meaning for both to uncover factors leading to natural vs. unnatural behavior, and what we can do about it. Design examples will come from information environments that vary in how information manifests (from holograms and simulations in mixed reality to smart materials), how the actor engages it (gesture, voice, touch, among other methods), how much agency the system brings (autonomy, to machine learning and shades of intelligence), and how the system manifests to actors (text and visualization). 

The information environments we are creating now may be new, but they can still feel natural, provided designers and IAs remember something: at core, we humans are tribal hunter-gatherer poets, and we want to act like it.

Speakers
avatar for Marsha Haverty

Marsha Haverty

Experience Architect, Autodesk
As an experience architect at Autodesk, Marsha Haverty focuses on the implications of the rapid evolution of 3D design and engineering practices on how Autodesk products and services are packaged and accessed. She also leads IA modernization efforts at an individual product level. Marsha attended the first IA Summits, and contributed to the 2002 JASIST special topic issue on information architecture.


Sunday March 26, 2017 9:00am - 9:45am
Regency C

9:00am

How Cultural Relativism Influences Design Decisions
Cultural relativism is the understanding that a person’s behaviors and activities should be interpreted in the context of their own culture. We rely heavily on this principle to understand user groups in order to design digital systems for them. Our current models for understanding and quantifying cultural relativism are on the international scale; we see Americans as a group distinct from Japanese, who are again distinct from British. However, this may not be enough. The current socio-political climate in America demonstrates that the cultural influences even within a nation might be misunderstood. This talk will explore some of the current frameworks we have to understand culture, and propose ways to better work them into our design practices.

Speakers
avatar for Ramya Mahalingam

Ramya Mahalingam

UX Architect, Cardinal Solutions


Sunday March 26, 2017 9:00am - 9:45am
Regency D

9:00am

Creative Clarity: Finding Focus in the Midst of Ambiguity
Creativity is the key to addressing ill-formed business threats, for putting shape around poorly defined market opportunities. A creative organization is ready to handle the innovation challenges of greenfield markets, to take on the reimaging challenges of shrinking market share, and to best the misalignment challenges introduced by running fast and loose. But bringing creativity into your company feels like adding to the mess, not fixing it. Creative processes feel wild and unpredictable – and so do the people doing the creative work. We hire creative talent, but we don’t have a lot of well-formed frameworks for managing them or their work.

Design thinking offered us a starting point, as it gave us tools like empathy to help drive innovation. Lean tells us to run really fast and pivot left and right and left and right. But many of us have started realizing the limitations of design thinking and lean, because after doing a lot of thinking and pivoting, we still have to do a lot of doing. We don’t have the skills to bring the mess into focus.

Creative clarity is about four main things. First, it’s about having a vision and choreographing a creative strategy – envisioning a crisp future even among the blurry business landscape. Next, it’s about growing a team that includes those creative unpredictable outcasts, and giving them the space to produce amazing work. Third, planning the work takes process, but not a process characterized by boring stage gates or stale gantt charts. It’s an iterative process of conflict, resolution, and trust. Finally, it’s about actually delivering creative new products and services that bring everything into focus.

Speakers
avatar for Jon Kolko

Jon Kolko

Founder and Director, Austin Center for Design
Jon is the Founder and Director of Austin Center for Design, and Partner at Modernist Studio. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both... Read More →


Sunday March 26, 2017 9:00am - 9:45am
Regency E/F

9:45am

Résumé & Portfolio Review Booth (Sign up required)
This session is limited to 2 participants. You must sign up below to participate.

Would you like to get feedback on your resume and/or portfolio from an actual UX hiring manager or team leader / director? Sign up for a 1-on-1 session to get invaluable insight from someone who actually reviews UX resumes and portfolios for a living. 

Don’t miss this great opportunity to get feedback in an environment without the “interviewing pressure.” Only a limited number of sessions are available so sign up quickly!

Sign Up Now: http://www.signupgenius.com/go/30e0c4dadaf2eaafd0-iasresumeportfoli

Sponsored by Telus.

Volunteers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →

Sunday March 26, 2017 9:45am - 10:15am
Balmoral

9:45am

Morning Coffee

Join us for a morning break featuring coffee and tea plus savory morning snacks—the perfect time to socialize and network.

The registration desk, sponsor tables, jobs board, and portfolio review booth will all be open during the break.


Sunday March 26, 2017 9:45am - 10:15am
Regency Foyer

10:15am

Presence for Information Architects
How do we provide structure for information so that it is usable in immersive virtual environments? Answering this question requires developing a new vocabulary for information architects. As virtual reality (and augmented/mixed reality) technology becomes ingrained into our work and play, new metaphors need to emerge to handle information in these contexts. This presentation presents presence as a concept on which to build an understanding of information architecture in virtual, augmented, and mixed realities. Through using and refining measures of presence, and developing our own tools to enhance users sense of presence, information architects have a major role to play in developing the future of these virtual and mixed spaces.

As users become more accustomed to these spaces, there will be an increasing demand for information services and products to exist in three-dimensions. This presentation provides tools for testing and thinking about the metaphors, language, and relationship of structures for virtual, augmented and mixed reality spaces. Ideas that will let us follow the wisdom of Wayne Gretzky, and, skate to where the puck is going to be in a world where reality is increasingly less real.

Speakers
avatar for Zachary Frazier

Zachary Frazier

University of South Carolina


Sunday March 26, 2017 10:15am - 11:00am
Regency C

10:15am

“Was Nate Silver wrong? Click here for why!” The Crisis of Modeling in an Era of Clickbait, Truthiness, and Fake Content
In 2008, Nate Silver created a model that correctly forecast the outcome of that year's US presidential election. (He was rewarded for this with a Keynote at the 2011 IA Summit!)

But on election night 2016, many of the same people who lionized Nate Silver and the "Data Journalism" movement were cursing his name when the candidate that his model gave less than a 30% chance of winning prevailed.

Why did this happen? Is a pervasive digital erosion of meaning and context to blame? Does this outcome mean the practice of modeling is in crisis? Have the algorithms led us astray?

This talk will present a call to action and a means of advancing the conversation about the role of IA in this emerging environment. The centerpiece of this shift is a framework of understanding — a model of models, if you will, that will allow enterprise-class organizations to make good decisions about what can and should be modeled.

In an algorithm-driven future, Information Architecture can be more valuable than ever. We as IA’s just must shift the way we think and talk about our own practice of modeling. We have not only our careers to save, but maybe even our democracies.

Speakers
avatar for Bram Wessel

Bram Wessel

Principal, Factor
Toiling in obscurity since before the Web, Bram is the co-founder of Factor, a Seattle-based IA firm specializing in modeling information and experience. An avid oenophile and fly angler, Bram is passionate about terroir and tight loops. With stolen time, Bram makes Yakima Valley wine and cultivates shellfish on Hood Canal.


Sunday March 26, 2017 10:15am - 11:00am
Regency E/F

10:15am

Sustainable UX
* This presentation was written up in an article on UX Booth. Check it out here: http://www.uxbooth.com/articles/sustainable-design/. *

Folks like us who work in the digital realm don’t seem to have the same opportunities to fight climate change as our physically-oriented counterparts. Physical architects get to design LEED-certified green buildings. Industrial designers make appliances energy efficient, while car designers work with increasingly stringent emissions standards. What can your humble UX / IA / web designer do that can compare?

A motivated designer can make (mega)tons of difference. We touch the world both directly in our working practices and indirectly by how we shape behavior.

Firstly, a look at the sexy world of internet infrastructure – it’s a huge energy hog with a carbon footprint comparable to the aviation industry (think: 2.4bn users). How we host our sites has a direct impact on climate change. And switching from a coal-powered datacenter is easier than ever.

Secondly, design craft and kruft. Hefty data-rich sites use more energy, and somehow we’ve let the average web page size balloon to over 2.5MB. Leaner sites are greener sites. And design optimization has business and user experience benefits to boot.

Thirdly, design for intent. Can we help our users identify greener choices and help shift consumer behavior? (Yes, we can).

Lastly, tackling climate change begins in the home and office. Using a simple digital tool, attendees can quickly measure their professional carbon footprint and see opportunities to reduce.

This is a critical time for the climate. It’s more up to individuals than ever before. Come to this talk and get ready to roll up your sleeves.

Speakers
avatar for James Christie

James Christie

Experience Design Director, Mad*Pow
James Christie has been designing for the web for 15 years. With careers in development, design, usability engineering and now user experience, James is well-qualified to talk about design and performance at the intersection of technology, design, and user empowerment.     Currently a Senior Experience Designer for Mad*Pow, James has recently focused on helping companies manage the shift from desktop-centric to mobile and responsive... Read More →


Sunday March 26, 2017 10:15am - 11:00am
Regency D

11:10am

Architecture for Aliens: Using IA for Smarter Things
We’re getting better and better at designing for humans. But what about the millions of artificial “smart things” we’ve released into the wild, that sense and act upon our human world? How do they perceive and understand our needs? And how can information architecture help it all work better?

This short talk will cover:
- Key principles behind how “digital agents” understand and act upon their environments, and practical ways to apply those principles.
- Concrete examples of how information architecture can be a critical bridge between “smart things” and human user experiences.

Speakers
avatar for Andrew Hinton

Andrew Hinton

Senior Experience Architect, State Farm
Andrew Hinton is the author of “Understanding Context: Environment, Language, and Information Architecture.” In his day job he works as Senior Digital Experience Architect at State Farm’s UX Center of Excellence in Atlanta, and previously served as a senior consultant at The Understanding Group. Andrew is a co-founding member of the Information Architecture Institute, and has worked for twenty-odd-years helping organizations using... Read More →


Sunday March 26, 2017 11:10am - 11:30am
Regency C

11:10am

Facilitating holistic product decisions with information architecture
Once upon a time, we designed websites that were sitting on a limited stack of technology that you could get your head around easily. In 2017+, we are designing products consisting of increasingly complex, scalable systems.

Architecting those systems are often engineers, using a variety of technologies. As information architects, we face the challenge to take part in this process, to shape these systems, to make sure that technology decisions are driven by product design and user needs.

In this short talk, I will share how you can bridge the gap between UX and system architecture, and what I’ve learned about collaborating effectively with engineers. I’m basing this on my experience as Head of Product at a startup, so expect a case study with take-aways that will be useful for anyone working in a cross-functional team.

Speakers
avatar for Johanna Kollmann

Johanna Kollmann

Head of Product, Snyk


Sunday March 26, 2017 11:10am - 11:30am
Regency D

11:10am

Troubleshooting Your Busted Design Process
Designers are frequently embarrassed by the concessions they make to reality. We try hard to follow the idealized, user-centric processes we’ve read about in books and heard about at conferences, but getting design solutions through organizations requires negotiation and frequently radical adjustments. It can leave even the best designers feeling like imposters.

We aren’t faking it, it’s just that design process is a sloppy thing in the real world. Stakeholder demands don’t always match the organization’s rhetoric about supporting users. Collaboration adds expertise, but sometimes at the expense of innovation. Even the best organizations are inherently inflexible, often not nimble enough to implement sophisticated design solutions.

This talk will provide you with five specific, actionable tactics to shore up design processes ravaged by the vagaries of your organization. You will gain the tools necessary for managing problematic stakeholders; analyzing your organization’s design tolerance; and defining problems in ways that design can successfully address.

Speakers
avatar for Dan Willis

Dan Willis

Consultant, U.S. Digital Service
I'm currently working with the U.S. Digital Service to overhaul how the government supports people who want to become U.S. citizens. I'm always looking for opportunities to help clients with all aspects of design, including retooling their organizations in order to be able to deliver outstanding design solutions.


Sunday March 26, 2017 11:10am - 11:30am
Regency E/F

11:40am

All Roads Lead to the Bathroom: Why Thinking of Visitors as People Makes Museums (and everywhere else) Better
Museums and other cultural institutions are really good at sharing knowledge and expertise with visitors. Unfortunately, too often their excitement about imparting information overtakes their awareness of visitors’ spatial needs, resulting in frustration, confusion, and, as a result, less focus by the visitor on the content of the museum. As interaction design moves more and more into physical spaces, it’s natural to look at museums as proving grounds for testing new ideas of how people might interact with their environments. This talk presents a new paradigm for building experiences in public spaces that reposition humans at the center of public work. The larger theory is based on an adaptation of Maslow’s Hierarchy of Needs, and was developed out of research conducted at the United States Holocaust Memorial Museum in 2016. Attendees will learn about why wayfinding to bathrooms and signposts to time planning are just as vital as testimony and artifacts to museums and their visitors, and leave with a framework and tangible action items to help recenter people in buildings of all kinds as human beings.

Speakers
avatar for Elissa Frankle

Elissa Frankle

Museum Experience and Education Specialist
Citizen history, online communities, making excellent experiences for visitors. Looking for fellow wayfinding and signage geeks who love the IA of places.


Sunday March 26, 2017 11:40am - 12:00pm
Regency C

11:40am

Culture as Context: Why and How to Design for Multilingual Users
One out of every 5 Americans speaks a language other than English at home (and online). Information architects ignore this fact at their—and their users’—peril.

This session will explore the impact that diverse, multilingual users should have on our designs. No, you don’t have to add “become an expert in every culture” to your To-Do List, but you should seek out quality research and smart partnerships to create the most effective interactive experiences.

In this lively, optimistic, and example-filled session, you’ll learn about organizations who have successfully tackled this unique challenge—and how you can apply their success to your next project.

Speakers
avatar for Cristóbal Almanza

Cristóbal Almanza

Information Architect, TradeMark Media
Cris has been involved in user experience design and information architecture since 2009 and freelance designer since 2006. His original training came in print design, but he quickly expanded into the digital space. At TradeMark, Cris is involved in the discovery process, the development of website architecture, visual design, and helping craft the overall user experience. One of his biggest interests is how the intersection of culture and... Read More →


Sunday March 26, 2017 11:40am - 12:00pm
Regency D

11:40am

Final Destination: Creating a Better Afterlife for Our Digital Treasures
Products have a perspective problem. Their view of a user’s journey is too narrow and fails to account for one of the most basic human qualities of their customers - mortality.

Many digital services that generate personal content and data provide, at best, deactivation and/or memorialization options. This approach addresses profile access control or removal but neglects needs surrounding content collection, preservation and inheritance. People increasingly view their digital content as valuable heirlooms, serving as rich records of their life’s experiences to be shared beyond their lifetime. In reality, friends and family of deceased customers are left with little or no options to retrieve these heirlooms in any meaningful way. The result is large amounts of rich, personal and emotionally significant content left to float in a digital purgatory, just out of reach to those who treasure it most.

Products that sit within highly personal and social spaces have an obligation to their customer community to address these needs. This session will present a framework and set of guiding principles for supporting this underserved, yet important, phase of a product’s user experience.

Speakers
avatar for Melissa Martin

Melissa Martin

Lead Designer, Collective Health
I currently serve as Lead Designer at Collective Health where I lead cross-disciplinary teams on the design of our administration product. As part of this work, I'm interested in 'whole life' experience design, which promotes the idea that deep, universal human events, such as death, should be considered core contexts (rather than edge cases) to be designed for in products and services.


Sunday March 26, 2017 11:40am - 12:00pm
Regency E/F

12:00pm

IA Wikipedia Edit-a-thon
Grab your lunch and join your fellow IA subject matter experts in improving information about IA-related topics by attending this year's IA Wikipedia Edit-a-thon. 

Noreen Whysel will provide an introduction to WikiProject:Information Architecture. We will discuss activities for attendees interested in general Wikipedia editing, contributions to Wikimedia Commons, and information architecture tools and linked open data applications in Wikipedia.

New to editing the Wikipedia? No problem. Noreen will offer beginners guidance in organizing editing groups, planning working sessions, and executing edits. All are welcome. 

Interested? Create an Account
If interested in participating, be sure to create an account before you attend the Edit-a-thon. It will ensure that our site can be up as running right away and avoid crowding the signup server. Create a Wikipedia account at: https://en.wikipedia.org/w/index.php?title=Special%3ACreateAccount&returnto=Main+Page

IA and Wikimedia Tutorial
You can also review an introductory presentation to get a background on the content guidelines and principles of Wikipedia editing: https://docs.google.com/file/d/0By4jVfIRGeOlSk1qZGtlTmI1ckk/edit?usp=docslist_api&filetype=mspresentation

Become a Member
And be sure to sign up as a member of the WikiProject: Information Architecture: https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Information_Architecture

Speakers
avatar for Noreen Whysel

Noreen Whysel

Co-Founder/COO, Decision Fish
I am a NYC based UX researcher, entrepreneur and mapping enthusiast. I currently direct operations for a startup, financial application helping people align big life decisions with personal values. I am also exploring the creation of a 9/11 geographic archive with the Fund for the City of New York. I consult, teach, mentor and organize local community activities. In addition to volunteering with my local Wikimedia community, I also work with GIS... Read More →


Sunday March 26, 2017 12:00pm - 1:00pm
Balmoral

12:00pm

Lunch
Lunch break for all attendees.

* Note: If you reported a dietary restriction when registering, special meal tickets will be inside your badge. If not, please talk to one of the members of the organizing committee. *

Sunday March 26, 2017 12:00pm - 1:00pm
Plaza and Georgia Ballrooms

12:00pm

2018 IA Summit Roundtable

Come and participate in a planning session for the 2018 IA Summit. Share your ideas to make the Summit easier to produce and to set it apart from other conferences.

All are welcome.


Volunteers
avatar for Dave Cooksey

Dave Cooksey

saturdave
Co-Chair of IAS17
avatar for Stuart Maxwell

Stuart Maxwell

Lead Information Architect, REI

Sunday March 26, 2017 12:00pm - 1:15pm
Regency A/B

1:15pm

Designing for Little Humans: Combining Play, Nature and Technology
What do you get when you take a stuffed animal, shove a smartphone in it, download some nature apps and ask a bunch of kids to play with it for a couple weeks? Answer: Twelve big ideas for how to design for the future of smart toys and nature. In this presentation, we’ll describe how we used a diary study and co-design methods to uncover important design principles that sit at the unique intersection of technology, the outdoors, and nature for the 5-9 year old audience. You’ll walk away with inspiring ideas for designing the future of smart toys and learn strategies for connecting with a hard-to-reach audience of young people.

Speakers
avatar for Erin Chan

Erin Chan

Designer, EY Intuitive
avatar for Nidhi Jalwal

Nidhi Jalwal

UX Researcher, EY Intuitive
Nidhi believes that design is the act of attuning to observations and building empathy to create experiences that tell stories. She works as a UX Researcher at EY Intuitive to make sure that the user is an integral part of the equation. Nidhi has traveled and worked with different designers and artists in various communities and countries. Though her passion initially lied in science and engineering, her shift towards user experience allowed her... Read More →


Sunday March 26, 2017 1:15pm - 2:00pm
Regency E/F

1:15pm

The Future of Voice UX and ArtificiaI Intelligence
Voice has evolved from being a small piece of the phone like Siri, Ok Google to personal assistance and robotics. As more and more personal assistance evolve voice will become future of everything and everywhere. Being a key designer for Amazon echo voice design and other voice-based personal assistance for automotive, internet of things and internet of homes, I would like to talk about what the future looks like for these voice AI.


Voice is the future for sure and it's clear with how every small, medium and large companies are striving towards designing voice interfaces. Many companies have even created developer portals and tools to help people design and develop voice applications. But voice AI is beyond a phone or a tower. Unlike a tower or a puck, Voice AI can be an invisible product which can be part of every corner of the house helping users.


There is certainly a lot of opportunity and future for voice AI and with my experience in this space, I would like to present my thoughts with some valid data points. In a storytelling fashion I would talk about the following:


Step 1: I will begin by defining the new "Zero UI" world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. I want to show the intensely human response to AI and user expectations


Step 2: Given those possibilities, I will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test them


Step 3: I would then show the evolution of how voice and AI evolved from one segment and entered into our house, automobiles and phones.


Step 4: I would present some kind of data/result to show the adoption of Voice AI and chat bots and how it would grow eventually


Step 5: Given these data points, I would talk about what user wants next and what does the future of voice and AI looks like. Given the possibilities of machine learning, developer tools which let users integrate voice in their products, smart contextual chatbots evolving and the AI trend around us, I would present some ideas

Step 6: I would present some best practices around designing Voice UX, Chatbots and how these best practices can help the futuristic voice UX and AI.


I will make this a more two way communication by involving the audience in my talks asking questions, understanding their mindset etc.

Given most participants will have never had exposure to this, I will make sure to go slow, provide concrete examples of products most audience use several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.).

Speakers
avatar for Shyamala Prayaga

Shyamala Prayaga

UX Evangelist, Amazon


Sunday March 26, 2017 1:15pm - 2:00pm
Regency D

1:15pm

Auto-Suggest: It’s Not Just for Search Engines Anymore. Creating a Knowledge Workflow for Query Writers at eBay
In this talk, I’ll tell you about how eBay broke through the difficulty of supporting data analysts working on one of the world's largest data warehouses. Built on the concept of auto-suggest, eBay enhanced the query writing experience with a just-in-time workflow that gives data analysts what they need to know to find, understand and use data in eBay. We backup the experience with a modern data catalog and software that learns from and leverages activities by data stewards, subject experts, and analysts themselves to enrich the knowledge base that feeds the smart suggestion experience. Smart suggestions during the query writing experience help eBay Analysts to gather data faster for decision making without getting in the way of the creative flow. Come see a demonstration of the smart suggestions workflow in practice, learn how we built and deliver the benefits of the catalog behind it and how we plan to use in other ways in the future.

Speakers
avatar for Deb Seys

Deb Seys

Self-Service Analytics, eBay
I think a lot about how employees find, understand and use data in their jobs at eBay. My team is called Data Services and Solutions and that's exactly what we do - create insights, services, tools, and applications that are easy to use and understand; populate them with trusted data and then get out of the way - so employees can get their jobs done with the data they need to make the right decisions for eBay. Oh yes, and I'm a librarian.


Sunday March 26, 2017 1:15pm - 2:00pm
Regency C

2:15pm

Anticipating User Needs: Software for Humans
What if we could improve the way humans use technology to accommodate and prevent more errors before they even happen? It’s entirely possible by combining our skills as human designers with a machine’s strengths in analyzing cues and adapting. First, we'll look at how humans communicate vs. how machines actually work. Rather than projecting a set of tasks and inputs, anticipatory design meets the user where they are. We'll learn ways designers and engineers can anticipate usability problems rather than react. Finally, we'll discuss emerging technologies that will make digital experiences smarter and improve accessibility.

Speakers
avatar for Sarah Auvil

Sarah Auvil

Senior UX Strategist, Cardinal Solutions
Hi! I'm coming to Vancouver from North Carolina, in addition to UX I love to talk about cultural anthropology, Asian culture, languages and design thinking. I'm currently pursuing my master's at Kent State University in Ohio via online learning while working full time as a user experience consultant.


Sunday March 26, 2017 2:15pm - 3:00pm
Regency D

2:15pm

How Might We Design Human Centered Chatbots?
With more than 30,000 chatbots built on the Facebook Messenger platform alone, industry experts are claiming bots as the next big frontier in tech. Most of these chatbots have not been built with Human Centered Design in mind. Human Centered Design starts with the needs of the user and ends with empowering the life of that user.
Each user has a unique personality, with rich emotions and context. Designers can apply Human Centered Design to take bots beyond the transactional realm to forming a deeper connection with each user. In this hands-on talk, Jayneil will showcase the power of using the ‘How Might We’ method for framing a design challenge to build a chatbot. Attendees will then learn to apply Human Centered Design principles for designing chatbots with the help of live demos and examples.

Speakers
avatar for Jayneil Dalal

Jayneil Dalal

UX Designer, AT&T
Jayneil Dalal is an Arsenal fan and strikes random conversations with random people at random times. He is a chatbot designer and works at AT&T in Dallas. In his past life he was an electrical engineer and worked on the Internet of Things at Intel and Texas Instruments. Outside of work, Jayneil is really passionate about financial freedom, fitness and cooking.



Sunday March 26, 2017 2:15pm - 3:00pm
Regency E/F

2:15pm

I’m Sorry. I Can’t. Don’t Hate Me: The Post-It Breakup
I know, I know. UX researchers are supposed to be in love with their post-it notes and affinity diagrams. Forgive me, but when it comes to note-taking and distilling findings from user research and usability testing, I think we might have gone a bit overboard. Affinity diagramming is one of the most popular methods for organizing ideas and qualitative data, but if misused, it can easily become a fatiguing exercise, which looses its merit. In this session you will learn some of the pitfalls to avoid when using affinity diagramming for user research and explore some alternative methods that have proven to be successful for collaborative analysis.

Speakers
avatar for Kyle Soucy

Kyle Soucy

UX Research Consultant, Usable Interface
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices... Read More →


Sunday March 26, 2017 2:15pm - 3:00pm
Regency C

3:15pm

Closing Plenary
We are honored to have Dan Klyn, President of the IA Institute and Co-founder of the Understanding Group, present this year's closing plenary. A Summit tradition started at the 2005 IA Summit in Montreal, the closing plenary is a special keynote presentation at the end of the Summit. To cap off IAS17, Dan will put this year's conversation into the larger context of the future of our practice and our community. 

Captioning provided by Mad*Pow.   

Speakers
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group (TUG)
Dan Klyn teaches, writes about and practices information architecture. He lives and works in the place that he’s from (Michigan, United States), and the focus of his consulting firm, The Understanding Group (TUG), is to help make information environments and places made of information that are good for people. In April of 2016, Dan began serving a 2-year term as President of the Information Architecture Institute.


Sunday March 26, 2017 3:15pm - 4:00pm
Regency C/D

4:00pm

Summit Closing and 5-minute Madness
The 2017 IA Summit winds done with thank you's from the co-chairs, the announcement of the location of next year's Summit, and 5-minute Madness, an open mic session where all areinvited to raise issues and share ideas.

Volunteers
avatar for Dave Cooksey

Dave Cooksey

saturdave
Co-Chair of IAS17
avatar for Susan Mercer

Susan Mercer

Principal User Researcher, Insulet Corporation
avatar for Marianne Sweeny

Marianne Sweeny

Daedalus Information Systems
A deep passion for technology, accompanied by a complete ineptitude at programming, brought Marianne Sweeny to search engine optimization.

Sunday March 26, 2017 4:00pm - 4:45pm
Regency C/D