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Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
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Friday, March 24 • 9:00am - 9:45am
Opening Keynote: Ranch Stories

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What I’ve learned about UX Design from buying a farm.

Five years ago I sold my house in Silicon Valley and moved to an old farm deep in agricultural country. As a city boy, it was all new to me, but I was most surprised to discover how much the new lessons of farming paralleled the important lessons of interaction design. This talk will give you some useful insight into your job by presenting some remarkable insight into the farmer’s job.

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Speakers
avatar for Alan Cooper

Alan Cooper

Co-founder, Cooper
Alan Cooper co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design. He is also the author of the books About Face: The Essentials of Interaction Design (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the... Read More →


Friday March 24, 2017 9:00am - 9:45am
Regency C/D