IA Summit 2017

Products have a perspective problem. Their view of a user’s journey is too narrow and fails to account for one of the most basic human qualities of their customers - mortality.

Many digital services that generate personal content and data provide, at best, deactivation and/or memorialization options. This approach addresses profile access control or removal but neglects needs surrounding content collection, preservation and inheritance. People increasingly view their digital content as valuable heirlooms, serving as rich records of their life’s experiences to be shared beyond their lifetime. In reality, friends and family of deceased customers are left with little or no options to retrieve these heirlooms in any meaningful way. The result is large amounts of rich, personal and emotionally significant content left to float in a digital purgatory, just out of reach to those who treasure it most.

Products that sit within highly personal and social spaces have an obligation to their customer community to address these needs. This session will present a framework and set of guiding principles for supporting this underserved, yet important, phase of a product’s user experience.