IA Summit 2017

At first glance, the phrases “federal website” and “designed for kids” seem diametrically opposed. After all, how could one of the world’s most complicated bureaucracies ever hope to communicate with children? But that’s exactly what the Every Kid in a Park team did. In only a handful of months, a small team of designers designed and launched a coherent, compelling government website— and they did it all at a fourth-grade reading level. From testing to approvals, this talk speaks frankly about challenges faced (and solutions uncovered) throughout the creation of everykidinapark.gov.