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Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
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Thursday, March 23 • 9:00am - 5:00pm
Participatory Service Design: Stop Designing for People and Start Designing with Them ($650)

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NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.


Workshop Description:

When we design user experiences, it’s common to work directly with users during early user research and later to evaluate designs through usability testing. All too often, the design work in between– generating ideas and exploring solutions– is conducted in isolation from our users. In these cases, we lose the opportunity to discover the most valuable solutions, and more importantly, the ability to ensure that our users are truly empowered by our designs!

Participatory & service design methods bring users into the heart of the design process-- empowering them to be active participants in the creation of products, services, and experiences for themselves. When we move beyond the practice of designing for people and instead design with them, the outcomes are more innovative, human centered, and meaningful.

Participatory service design methods that we’ll cover in this workshop help designers:
  • Better understand our users’ unspoken needs, which may go uncovered by other forms of user research
  • Develop deeper empathy for our users and a richer understanding of their holistic experiences
  • Bring focus to the pain points that have the greatest impact and generate awareness for the opportunities that might otherwise go undiscovered
  • Generate a larger, more useful, and more innovative pool of potential solutions than a design team working alone
  • Reconcile users’ behaviors (what users say they do vs. what they actually do) and the most valuable opportunities (what users say they want vs. what they actually need) 

In this workshop, participants will engage in hands activities to learn:
  • Core concepts in participatory design and service design - and how they intersect
  • How to use participatory service design methods, including hands-on opportunities to try out fundamental tools and exercises
  • How to choose activities, frame design prompts, and facilitate participatory service design activities with users to generate the best results
  • How to use the outputs of these activities to create actionable insights

Thursday March 23, 2017 9:00am - 5:00pm
Room 5