NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.Workshop Description:Taxonomy is more than navigation labels or list of topics; it is a set of organizing principles that define how content is structured, delivered and measured. Too often, systems are designed in a vacuum, unaware of other sources of content and structures developed elsewhere in the organization, making it difficult to later harmonize content or gather analytics and insights from across the enterprise. As content and channels continue to sprawl, findability and consistency are no longer a nice-to-haves. From product data to digital assets, common structures are waiting to be discovered and exploited by the savvy information architect.
This workshop teaches taxonomy development ideas that consider them not as a standalone structures for a single website or system, but as part of a unified enterprise content architecture. Learn how to harmonize between the needs of data management, marketing, and end users in building vocabularies, as well as what to do when those needs don’t align.
The workshop will cover:
- Quick recap of taxonomy fundamentals (for those not in the morning taxonomy workshop)
- Different kinds of taxonomies in the enterprise (marketing vs. data)
- Enterprise content strategy as the unifying layer for IA
- Domain modeling
- Enterprise taxonomy methodology
- Taxonomy harmonization approaches
You’ll see concrete examples of how 3 different organizations – a greeting card company, a non-profit media company, and a consumer goods manufacturer -- harmonized taxonomy across a number of diverse systems that support multiple functions, from creative to reporting.
Takeaways
Participants will have a better understanding of:
- The philosophy of enterprise content architecture
- How to turn a siloed taxonomy project into an enterprise taxonomy project
- The importance of respecting enterprise data standards in IA design for future interoperability & business intelligence
- How & when to use domain models in design
- Ways to harmonize different taxonomies together
- How taxonomy can tie together content from multiple sources in content delivery
Note: This workshop assumes participants have a basic understanding of taxonomies. Though this is a standalone workshop, for those wanting a fuller education in basic taxonomy design principles we recommend also taking the "Designing & Building Taxonomies" morning workshop.
