NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.Workshop Description:We all want our designs to be more human, but how do you bring a user-centric approach to your IA work?
In this fun, interactive workshop, you’ll understand how to bring an empathetic approach to your projects.
You’ll acquire pragmatic, common-sense tools that anyone can use to learn more about their users and make their designs more human.
In this interactive workshop you will learn:
- What is empathy and why it’s important;
- A framework for understanding when and under what circumstances to conduct empathetic research and other types of research;
- A set of simple tools that anyone can use to become more empathetic, regardless of your background;
- Tips for shifting to user-centric thinking;
- Structuring your research according to whether you have some budget, a lot of budget, or zero budget, as well as recruiting tips.
By the time the workshop is over, you’ll have conducted a mini research session that helps you gain empathy for others, plus an understanding of how this empathy can improve your designs.
You’ll leave with practical tools you can immediately use in your own work.
