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Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
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Thursday, March 23 • 8:30am - 12:30pm
From Strategy to Structure (and Back Again) ($350)

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NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
The products and services you design should address the needs of your organization — and of society as a whole. As a designer of information environments, you need to think beyond the user interface to the underlying structures that bring order and coherence to the artifacts people interact with.

This hands-on workshop re-casts the fundamentals of information architecture in light of our volatile, uncertain, complex, and ambiguous world. We will explore the space that exists between purpose and form, using tools that can help you make better design decisions.

The workshop is structured in three parts divided by two brief hands-on exercises. However, this is not a rigid structure: The workshop is set up to be a conversation focused the attendees' interests. There are no slides; instead, I will lead participants through a series of ideas and concepts by drawing diagrams live using an iPad Pro. This format is more engaging and interactive than traditional slides.

- You'll learn how to bridge that strategy to semantic structures that inform coherent UIs
- You'll learn how pace layering can help you create information environments that better stand the test of time
- You'll get a refresher on the essentials of conceptual modeling

avatar for Jorge Arango

Jorge Arango

Partner, Futuredraft
Jorge Arango is an information architect with over 20 years of experience designing digital products and services. He is a partner in Futuredraft, the experience design consultancy that solves complex problems using co-creation throughout the design process. He is based in the San... Read More →

Thursday March 23, 2017 8:30am - 12:30pm PDT
Plaza C