IA Summit 2017

NOTE: This workshop has a FEE of $350. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
People responsible for the user experience, information architecture and design of websites increasingly need to find ways to incorporate qualitative data and analytics into their process alongside user research. The great thing is that in today's world even the smallest businesses have a wealth of information readily available to them but much of the information about analytics is intended for marketers and business owners, leaving designers to wonder what part of analytics applies to their work. If you know where to look, analytics tools can help you learn what your users are thinking and expecting from your website. In this four-hour workshop, you will learn what analytics tools to use, what reports to check and when, and how to use this information to improve the user experience of your websites and applications.

Takeaways:
-- Setup tracking code for key tools that can help you track and measure user behavior on websites and applications
-- Know what analytics tool exist, how these tools can be used, what types of information are available, and what questions various tools can help you answer
-- Understand how the tools can help in the areas where design and user experience overlap with development, marketing, product, and more.