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Pre-conference Workshops: Wednesday, March 22 & Thursday, March 23, 2017
Main Conference: Friday, March 24 - Sunday, March 26, 2017 
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Wednesday, March 22 • 9:00am - 5:00pm
Introduction to Information Architecture ($650)

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NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
This full day workshop is the ideal introduction to information architecture. Suitable for brand newbies, to those with some IA or UX experience, it covers core concepts and practices that are fundamental to any kind of information architecture work.

The theories and concepts the workshop will cover:

- categorisation theory and how categories work in our brains
- types of classification and when they work or don't
- content modelling
- IA design patterns

The work practices it will include are:

- taking an inventory of your content
- analysing content and learning how different types of content relate to each other
- understanding users and incorporating user research findings in the IA
- card sorting
- actually drafting an information architecture
- testing an IA and labelling

This workshop is technology-neutral. The concepts are applicable to large screen, small screen and everything in between. They aren't just about websites, but anything that involves content, categorisation, labelling and structure.

Takeaways:
Super-practical work practices and experiences to take right back to work

Speakers
avatar for Donna Spencer

Donna Spencer

Maadmob
As a user experience consultant, Donna designs websites, web applications and mobile apps. She has worked with a wide range of client types, including government, telecommunications, insurance, retail, not-for-profit, higher education and many more. In a UX career of over 18 years, Donna has written three books: on information architecture, card sorting and writing for the web. Donna regularly teaches workshops, mentors startups, writes... Read More →


Wednesday March 22, 2017 9:00am - 5:00pm
Tennyson