IA Summit 2017

NOTE: This workshop has a FEE of $650. To attend, you must register for the workshop. You can do this when you register for the conference or at a later date.

Workshop Description:
In this one-day hands-on workshop, you’ll learn how to rapidly prototype products and services as part of a complex cross-channel ecosystem.

Whether you work with websites, apps, wearables, or ambient devices, the workshop provides you with a system-wide, strategic perspective over the role of actors, tasks, channels, and touchpoints in an ecosystem, and introduces you to methods and techniques to quickly identify how to break down wicked problems and nonlinear set of interrelated activities into a cohesive and design-friendly process: how to map an ecosystem, how to elaborate a consistent information architecture, strategize a pervasive approach to serve as the foundation for successful experiences, and how to identify opportunities and challenges to be turned in design interventions.

This is an intermediate-to-advanced workshop that contains little exposition and lots of perspiration: you’ll sketch and diagram your way through a real-world case prepped up to challenge and inspire you, teach you how to reframe traditional design requirements for complex problems, work your way through ecosystems, and produce meaningful artifact-level deliverables.

Take-aways include: an understanding of cross-channel ecosystems and the centrality of actors; methods to quickly identify and map core tasks, touchpoints, seams and channels; a process for transforming system-level information architectures into context- or touchpoint-specific individual artifacts that deliver consistent user experiences. You will also learn how to collect and combine individual actor paths into a coherent ecosystem map, how to turn that map into a design space, and what is the role of channels in making your experiences resilient.

No computers will be harmed in the course of the session: bring your faithful sharpie, we’ll provide markers, paper, bluetack, and all the wall space we need to foster discussion and instigate joy.

Takeaways:
Understand the logic and nature of cross-channel ecosystems
Acquire an actor-centered view of experiences
Learn to identify and map core actors, their tasks and paths, touchpoints, and seams
Learn how to create and use channels for systemic insights
Transform system-level information architecture into context- and touchpoint-specific insights for better user experience